Top Ads on adidas Originals

adidas Originals Background Introduction:

Welcome to the official Facebook Page for adidas Originals. Join Facebook to start connecting and connect with adidas Originals.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

adidas Originals has been advertising and marketing on Facebook for many years. And adidas Originals has placed 686 of ads on the Facebook platform in the last month. In the past few years,adidas Originals has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for adidas Originals on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for adidas Originals. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from adidas Originals.


1.adidas Originals Top 3 Ads Basic Understanding

   top1  top2  top3
Name  adidas Originals  adidas Originals  adidas Originals
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

adidas Originals Marketing Objectives Analysis: 

adidas Originals has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. adidas Originals best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.adidas Originals Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Incaltaminte HAIWEE  N/A N/A 
Ad Copy Text  ADIDAS ORIGINALS - Incaltaminte HAIWEE  Намаления до -50% на най-добрите модели за годината! Паза...  ADIDAS ORIGINALS Tricou TREFOIL TEE Adidasi 100% Originali la Super Preturi. Livrare Gratuita Peste...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 39  247  122
Like 3  0  0

adidas Originals Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. adidas Originals Top 1 ads got 3 likes. adidas Originals uses a sentence with the finishing touch title: “Incaltaminte HAIWEE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. adidas Originals shared 39 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. adidas Originals should continue to optimize the ad content.

3.adidas Originals Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-05-07-2020-06-19  2020-05-03-2020-06-19  2019-08-01-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by adidas Originals are successful.

adidas Originals Creative Analysis: 

adidas Originals placed a Carousel ad in 2019-05-07-2020-06-19, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.adidas Originals Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Bulgaria  Romania
Language  Italian  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

adidas Originals has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.adidas Originals Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-07-2020-06-19  2020-05-03-2020-06-19  2019-08-01-2020-06-18
During  410 days  48 days 323 days 
Like  3  0  0
Share  132  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. adidas Originals ‘s Top 1 ad received 3 likes, 132 shares, 0 comments in just 410 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for adidas Originals, helping adidas Originals to grasp the ad data more clearly.