Top Ads on Zumba Fitness

Zumba Fitness Background Introduction:

The Zumba® program is a fitness-party with a contagious blend of Latin and international rhythms that provides a fun and effective workout to a global community, either at home or in the gym.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zumba Fitness has been advertising and marketing on Facebook for many years. And Zumba Fitness has placed 994 of ads on the Facebook platform in the last month. In the past few years,Zumba Fitness has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zumba Fitness on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zumba Fitness. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zumba Fitness.

BigSpy

1.Zumba Fitness Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zumba Fitness  Zumba Fitness  Zumba Fitness
Page Categories  Sports & Recreation  Sports & Recreation  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zumba Fitness Marketing Objectives Analysis: 

Zumba Fitness has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zumba Fitness best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zumba Fitness Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  All You Need is Wifi!  TAKE THE QUIZ Stuck at home? We’ve got you covered. 
Ad Copy Text  Looking to try a different, rewarding and profitable opportunity? Becoming a Zumba Instructor can ...  Now's the perfect time to try new things. Become a Zumba instructor!  Become a Zumba® instructor without leaving your living room! Take the 10-hour course and get everyt...
Link Description  Register for your online training now  Do you have what it takes?  It’s time to make money doing what you love. Sign up now!
Website Link  www.teachzumba.com  zumbadigital.typeform.com  www.teachzumba.com
CTA  LEARN_MORE  PLAY_GAME  LEARN_MORE
Text Word Count 360  68  132
Like 221  4174  376

Zumba Fitness Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zumba Fitness Top 1 ads got 221 likes. Zumba Fitness uses a sentence with the finishing touch title: “All You Need is Wifi!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zumba Fitness shared 360 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zumba Fitness should continue to optimize the ad content.

3.Zumba Fitness Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-15-2020-06-18  2020-04-07-2020-06-18  2020-06-09-2020-06-18
Landing Page Link  https://www.teachzumba.com/zumba1-4/  https://zumbadigital.typeform.com/to/mzcBlb?utm_source=pd-soc&utm_medium=Facebook&utm_campaign=VT+%7C+TOF+%7C+English+%7C+Social+Engagers+-+DNI   https://www.teachzumba.com/zumba1-4/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zumba Fitness are successful.

Zumba Fitness Creative Analysis: 

Zumba Fitness placed a Video ad in 2020-05-15-2020-06-18, and got 221 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zumba Fitness Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Pakistan,Dominican,Poland...  Tunisia  Nepal
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zumba Fitness has the best conversion in Pakistan,Dominican,Poland..., and can advertise more in Pakistan,Dominican,Poland... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zumba Fitness Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-18  2020-04-07-2020-06-18  2020-06-09-2020-06-18
During  35 days  73 days 10 days 
Like  221  4174  376
Share  8  86  27
Comment  10  58  10

Advertising effectiveness is a direct manifestation of advertising. Zumba Fitness ‘s Top 1 ad received 221 likes, 8 shares, 10 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zumba Fitness, helping Zumba Fitness to grasp the ad data more clearly.