Top Ads on Zooterra

Zooterra Background Introduction:

Zooterra is a patent-pending platform to engage in wildlife and habitat conservation using digital tokens, geolocation and satellite imaging technologies.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zooterra has been advertising and marketing on Facebook for many years. And Zooterra has placed 43 of ads on the Facebook platform in the last month. In the past few years,Zooterra has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zooterra on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zooterra. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zooterra.

BigSpy

1.Zooterra Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zooterra  Zooterra  Zooterra
Page Categories  Environmental Service  Other  Environmental Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Zooterra Marketing Objectives Analysis: 

Zooterra has been operating in Environmental Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zooterra best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zooterra Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join Zooterra Today!  N/A Join Zooterra Today! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Collect and protect habitats and wildlife.  N/A  Collect and protect habitats and wildlife.
Website Link  zooterra.com  zooterra.com  zooterra.com
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Zooterra Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zooterra Top 1 ads got 0 likes. Zooterra uses a sentence with the finishing touch title: “Join Zooterra Today!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zooterra shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zooterra should continue to optimize the ad content.

3.Zooterra Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-20-2020-05-14  2019-03-20-2020-05-14  2019-03-20-2020-05-14
Landing Page Link  https://zooterra.com/?utm_source=Facebook&utm_medium=Social&utm_campaign=E-Conscious  https://zooterra.com/   https://zooterra.com/?utm_source=Facebook&utm_medium=Social&utm_campaign=Millennial/Gamer

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zooterra are successful.

Zooterra Creative Analysis: 

Zooterra placed a Image ad in 2019-03-20-2020-05-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zooterra Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zooterra has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zooterra Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-20-2020-05-14  2019-03-20-2020-05-14  2019-03-20-2020-05-14
During  422 days  422 days 422 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Zooterra ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 422 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zooterra, helping Zooterra to grasp the ad data more clearly.