Top Ads on Zoom

Zoom Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zoom has been advertising and marketing on Facebook for many years. And Zoom has placed 3341 of ads on the Facebook platform in the last month. In the past few years,Zoom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zoom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zoom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zoom.

BigSpy

1.Zoom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zoom  Zoom  Zoom
Page Categories  Internet Service Provider  Real Estate Service  Computer Training School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zoom Marketing Objectives Analysis: 

Zoom has been operating in Internet Service Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zoom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zoom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Energy Live Session@HOME  Ce webinaire est organisé par Injaz Solutions en partenariat avec CIH Bank. Hey Germany! Become a Web Developer for Free! 
Ad Copy Text  Du hast die Energy Live Session mit John Legend, Pegasus, Jonas Brothers und Major Lazor verpasst? K...  Après un franc succès des deux premières éditions de sa série de webinaires autour de l'immobil...  Unemployed or looking for a career change in Berlin❓ Join our Free Webinar & learn how you can sta...
Link Description  Gratis auf Teleclub Zoom  Welcome! You are invited to join a webinar: La digitalisation de l'immobilier. After registering, you will receive a confirmation email about joining the webinar.  Join us for a free informational webinar where you will receive insights into the German IT Industry and our Web Development program. All of our courses can be 100% financed via an Education Voucher (Bildungsgutschein) or through alternative funding. Steps to participate in the webinar: 1. Register....
Website Link  www.teleclubzoom.ch  us02web.zoom.us  us02web.zoom.us
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 161  249  441
Like 46  46  10

Zoom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zoom Top 1 ads got 46 likes. Zoom uses a sentence with the finishing touch title: “Energy Live Session@HOME”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zoom shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zoom should continue to optimize the ad content.

3.Zoom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-20  2020-06-17-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://www.teleclubzoom.ch/energy-live-session-home/  https://us02web.zoom.us/webinar/register/WN_eyCwM86YQ3mZNJzzPGLhjA?fbclid=IwAR0WED4cdHCeahoYG1psseIAxZ9m3bG_k-YMXk7NHL450SqQafb1TXXlfAI   https://us02web.zoom.us/webinar/register/WN_hhQI7HkDTkmmUtdiHr2LAA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zoom are successful.

Zoom Creative Analysis: 

Zoom placed a Image ad in 2020-06-15-2020-06-20, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zoom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco  Germany,Bosnia Hercegovina
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zoom has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zoom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-17-2020-06-20  2020-06-10-2020-06-20
During  6 days  4 days 11 days 
Like  46  46  10
Share  2  13  5
Comment  1  11  2

Advertising effectiveness is a direct manifestation of advertising. Zoom ‘s Top 1 ad received 46 likes, 2 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zoom, helping Zoom to grasp the ad data more clearly.