Top Ads on ZooLab

ZooLab Background Introduction:

The lifelong learning and animal handling experience company Tel. 0845 330 6322 Enquiry line open Monday - Friday. 9am -5pm.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZooLab has been advertising and marketing on Facebook for many years. And ZooLab has placed 5 of ads on the Facebook platform in the last month. In the past few years,ZooLab has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZooLab on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZooLab. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZooLab.

BigSpy

1.ZooLab Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZooLab  ZooLab  ZooLab
Page Categories  Animal  Animal  Pet Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZooLab Marketing Objectives Analysis: 

ZooLab has been operating in Animal for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZooLab best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZooLab Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ZooLab Animal Handling Family Workshop: Meet the Animals  ZooLab Timeline Photos 
Ad Copy Text  ***EXCITING ANNOUNCEMENT*** Get up close and hands on with ZooLab’s exotic animal team at Birming...  Hi, we're ZooLab! We amaze, educate and inspire through our engaging hands-on animal encounters. W...  Hola amigos!!! Soy MAIA, quiero presentarles mi ARENA SANITARIA PARA GATOS ZOOLAB Bentonita 100% n...
Link Description  Get up close and hands on with ZooLab’s exotic animal team! Join ZooLab, the UK's # 1 animal handling experience, and their fantastic animal coll...  Animal  Hola amigos!!! Soy MAIA, quiero presentarles mi ARENA SANITARIA PARA GATOS ZOOLAB Bentonita 100% natural. No tiene químicos. Aglutina y controla olores. 10 kgs. ➡️ S/. 30 25 kgs. ➡️ S/. 60 Delivery incluido a partir de 10 kgs. (a puerta de calle) para los distritos de: Surco, San Borja, Surquillo, Miraflores, Lince, Jesús María, Pueblo Libre, San Miguel, San Isidro, Magdalena, San Luis, Barranco y Chorrillos. "UN ARENERO LIMPIO, ES UN GATITO FELIZ" Pedidos al inbox o whatsapp : 997 599 127 / 941 937 870
Website Link  www.birminghammuseums.org.uk  www.facebook.com  www.facebook.com
CTA  BOOK_TRAVEL  MESSAGE_PAGE  MESSAGE_PAGE
Text Word Count 232  403  526
Like 5  10  113

ZooLab Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZooLab Top 1 ads got 5 likes. ZooLab uses a sentence with the finishing touch title: “ZooLab Animal Handling Family Workshop: Meet the Animals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZooLab shared 232 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZooLab should continue to optimize the ad content.

3.ZooLab Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-20-2019-04-22  2019-04-11-2019-04-22  2019-04-01-2019-04-13
Landing Page Link  http://www.birminghammuseums.org.uk/bmag/whats-on/zoolab-meet-the-animals-37ff1844-85c6-4354-8760-2c6abdc4386e  https://www.facebook.com/163633177052677/posts/2107594289323213/   https://www.facebook.com/laboratorio.zoolab/photos/a.1819948784909773/2254975418073772/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZooLab are successful.

ZooLab Creative Analysis: 

ZooLab placed a Image ad in 2019-03-20-2019-04-22, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZooLab Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  Peru
Language  English  Filipino  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZooLab has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZooLab Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-20-2019-04-22  2019-04-11-2019-04-22  2019-04-01-2019-04-13
During  34 days  12 days 13 days 
Like  5  10  113
Share  5  2  16
Comment  0  1  8

Advertising effectiveness is a direct manifestation of advertising. ZooLab ‘s Top 1 ad received 5 likes, 5 shares, 0 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZooLab, helping ZooLab to grasp the ad data more clearly.