Top Ads on Zoo

Zoo Background Introduction:

Awesome Quiz Content.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zoo has been advertising and marketing on Facebook for many years. And Zoo has placed 2690 of ads on the Facebook platform in the last month. In the past few years,Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zoo.

BigSpy

1.Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zoo  Zoo  Zoo
Page Categories  Event  Aquarium  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  woocommerce  N/A

Zoo Marketing Objectives Analysis: 

Zoo has been operating in Event for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Click To Purchase Tickets!  SeaQuest Littleton Graphics Zoo 
Ad Copy Text  Join the Adventure through October 31st! Go back in time and take a walk on the wild side as we intr...  The Adventure Of A Lifetime Awaits! SeaQuest Littleton Now Has Private Virtual Field Trips For You &...  See what makes these Facebook ads work and how you can improve your marketing performance with bette...
Link Description  N/A  N/A  N/A
Website Link  memphiszoo.rtrk.com  littleton.visitseaquest.com  www.facebook.com
CTA  LEARN_MORE  BOOK_TRAVEL  
Text Word Count 254  275  114
Like 70  8  0

Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zoo Top 1 ads got 70 likes. Zoo uses a sentence with the finishing touch title: “Click To Purchase Tickets!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zoo shared 254 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zoo should continue to optimize the ad content.

3.Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-09-2020-06-19  2020-05-29-2020-06-19  2020-06-18-2020-06-18
Landing Page Link  https://www.memphiszoo.org/?utm_source=gannett&utm_medium=display&utm_campaign=fbdetailedclicksmemphiszoo&scid=3800168&cid=3013636&tc=20061918344125404&rl_key=adea17dcd3a17a203990036e9548d7cf&pub_cr_id=22490642&dynamic_proxy=1&primary_serv=www.memphiszoo.org&rl_retarget=1&rl_track_landing_pages=1  https://littleton.visitseaquest.com/private-virtual-field-trip/   https://www.facebook.com/graphicszoo1/?_sref_=567150353983965&refid=28&_ft_=adid.23844871917890691:qid.6839940174514232539:mf_story_key.6269844221539345688:is_sponsored.1:ei.AI@AQKP3eLFHoN9kqpf1TfFKFbh1jb9VRMY4xqdWX-tiKwDWjtaLfHsfzD8zBXXEgULFwVV8r5THvNi-6m4k-NBBvCS:top_level_post_id.567150360650631:content_owner_id_new.106658313366507:page_id.106658313366507:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592547673:filter.h_nor:tds_flgs.3:actrs.106658313366507:page_insights.%7B%22106658313366507%22:%7B%22page_id%22:106658313366507,%22page_id_type%22:%22page%22,%22actor_id%22:106658313366507,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592113506,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B567150360650631%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:106658313366507,%22page_id%22:106658313366507,%22post_id%22:567150360650631,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zoo are successful.

Zoo Creative Analysis: 

Zoo placed a Video ad in 2020-06-09-2020-06-19, and got 70 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zoo has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-05-29-2020-06-19  2020-06-18-2020-06-18
During  11 days  22 days 1 days 
Like  70  8  0
Share  36  0  0
Comment  18  2  0

Advertising effectiveness is a direct manifestation of advertising. Zoo ‘s Top 1 ad received 70 likes, 36 shares, 18 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zoo, helping Zoo to grasp the ad data more clearly.