Top Ads on Zong

Zong Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zong has been advertising and marketing on Facebook for many years. And Zong has placed 86 of ads on the Facebook platform in the last month. In the past few years,Zong has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zong on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zong. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zong.

BigSpy

1.Zong Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zong  Zong  Zong
Page Categories  Motorcycle Dealership  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zong Marketing Objectives Analysis: 

Zong has been operating in Motorcycle Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zong best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zong Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zongshen Cyclone Motorcycle  Activate MBB Bundles! Mega Data Offer! ⚡ 
Ad Copy Text  Coming with newly launched products, #Zongshen sincerely welcomes you to join us at the #OnlineCanto...  Get work from home up and running with Zong 4G mobile broadband devices! Enjoy 60GB monthly only i...  Non-stop streaming, unlimited fun with Mega Data Offer! ⚡ Enjoy 50GB in Rs.100 Load/Week!
Link Description  Coming with newly launched products, #Zongshen sincerely welcomes you to join us at the #OnlineCantonFair! YOU WILL DEFINITELY LEARN MORE ABOUT US!  N/A  N/A
Website Link  en.zongshenmotor.com  www.zong.com.pk  www.zong.com.pk
CTA  LEARN_MORE  SUBSCRIBE  SUBSCRIBE
Text Word Count 148  131  92
Like 90  1904  392

Zong Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zong Top 1 ads got 90 likes. Zong uses a sentence with the finishing touch title: “Zongshen Cyclone Motorcycle”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zong shared 148 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zong should continue to optimize the ad content.

3.Zong Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-11-2020-06-16  2020-05-04-2020-06-03  2020-05-09-2020-06-03
Landing Page Link  http://en.zongshenmotor.com/?fbclid=IwAR1aYk6pP2pxRWNQbGk_-5UgkgbrpNyLZdSoPTOgTCycTF8l25aOYLmVHyk  https://www.zong.com.pk/internet/activate-mbb-bundles?utm_source=Facebook&utm_medium=FB+Voucher&utm_campaign=MBB60GB&utm_term=OMO   https://www.zong.com.pk/internet/mega-data-offer?utm_source=Facebook&utm_medium=FB+Voucher&utm_campaign=MDO&utm_term=OMO-60min%2B

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zong are successful.

Zong Creative Analysis: 

Zong placed a Image ad in 2020-06-11-2020-06-16, and got 90 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zong Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Pakistan  Pakistan
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zong has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zong Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-05-04-2020-06-03  2020-05-09-2020-06-03
During  6 days  31 days 26 days 
Like  90  1904  392
Share  0  96  18
Comment  0  73  15

Advertising effectiveness is a direct manifestation of advertising. Zong ‘s Top 1 ad received 90 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zong, helping Zong to grasp the ad data more clearly.