Top Ads on Zolo
Zolo Background Introduction:
Zolo - Works like a PG. Feels like Home.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Zolo has been advertising and marketing on Facebook for many years. And Zolo has placed 28 of ads on the Facebook platform in the last month. In the past few years,Zolo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Zolo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zolo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zolo.
1.Zolo Top 3 Ads Basic Understanding
Zolo Marketing Objectives Analysis:
Zolo has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zolo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Zolo Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Zolo Realty Brokerage||Welcome to Zolo! #YourSafestHome||Welcome to Zolo! #YourSafestHome|
|Ad Copy Text||Licensed REALTORSÂ® required to work with our buyers and sellers. Successful applicants will rece...||Introducing Zolo: Premium co-living spaces. Enjoy safe, hygienic, premium long term accommodation. L...||Introducing Zolo: Premium co-living spaces. Enjoy safe, hygienic, premium long term accommodation. L...|
|Link Description||N/A||Trusted by 45,000+ residents.||Trusted by 45,000+ residents.|
|Text Word Count||608||122||122|
Zolo Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Zolo Top 1 ads got 98 likes. Zolo uses a sentence with the finishing touch title: “Zolo Realty Brokerage”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Zolo shared 608 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zolo should continue to optimize the ad content.
3.Zolo Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zolo are successful.
Zolo Creative Analysis:
Zolo placed a Image ad in 2020-06-12-2020-06-18, and got 98 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Zolo Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Zolo has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Zolo Top 3 Ads Performance Display
|During||7 days||2 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Zolo ‘s Top 1 ad received 98 likes, 0 shares, 0 comments in just 7 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zolo, helping Zolo to grasp the ad data more clearly.