Top Ads on Zola

Zola Background Introduction:

The wedding company that'll do anything for love. �

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zola has been advertising and marketing on Facebook for many years. And Zola has placed 88 of ads on the Facebook platform in the last month. In the past few years,Zola has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zola on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zola. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zola.

BigSpy

1.Zola Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zola  Zola  Zola
Page Categories  Website  Website  Accessories
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Zola Marketing Objectives Analysis: 

Zola has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zola best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zola Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start Your Zola Registry  Start Your Zola Registry N/A 
Ad Copy Text  At-home wedding planning tip: Register at Zola, too! We’ve got ALL the brands you (and your guests...  Need something fun to do together? Fill your registry with !  no setting
Link Description  We’ve helped over one million couples get married. We’ll help you, too.  We’ve helped over one million couples get married. We’ll help you, too.  N/A
Website Link  www.zola.com  www.zola.com  zolarae.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 109  60  0
Like 13  0  0

Zola Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zola Top 1 ads got 13 likes. Zola uses a sentence with the finishing touch title: “Start Your Zola Registry”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zola shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zola should continue to optimize the ad content.

3.Zola Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-05-27-2020-06-01  2020-05-19-2020-05-26  2020-05-18-2020-05-25
Landing Page Link  https://www.zola.com/onboard/new?pkey=reg_all_re_reach_super-fbig_ca-registrycvr&utm_source=facebook.com&utm_medium=paidsocial&utm_campaign=reg_all_re_reach_super&utm_term=fbig_ca-registrycvr&utm_content=200528_carousel_brand-carousel_reg-athome-topbrands_onboard-new_reg  https://www.zola.com/onboard/new?pkey=reg_all_re_reach_super-fbig_ca-registrycvr&utm_source=facebook.com&utm_medium=paidsocial&utm_campaign=reg_all_re_reach_super&utm_term=fbig_ca-registrycvr&utm_content=200519_video_registry-testimonial_reg-general-v1_onboard-new_reg   https://zolarae.com/?utm_campaign=Kit_2020-May-18_19:47:09&utm_source=facebook&utm_medium=dynamic_product_ad_retargeting

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zola are successful.

Zola Creative Analysis: 

Zola placed a Carousel ad in 2020-05-27-2020-06-01, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zola Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zola has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zola Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-01  2020-05-19-2020-05-26  2020-05-18-2020-05-25
During  6 days  8 days 8 days 
Like  13  0  0
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Zola ‘s Top 1 ad received 13 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zola, helping Zola to grasp the ad data more clearly.