Top Ads on Zoёs Kitchen
Zoёs Kitchen Background Introduction:
Zoës serves up fresh solutions for every meal. Our Mediterranean-inspired menu is made daily, sure to satisfy every member of the family.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Zoёs Kitchen has been advertising and marketing on Facebook for many years. And Zoёs Kitchen has placed 17 of ads on the Facebook platform in the last month. In the past few years,Zoёs Kitchen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Zoёs Kitchen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zoёs Kitchen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zoёs Kitchen.
1.Zoёs Kitchen Top 3 Ads Basic Understanding
|Name||Zoёs Kitchen||Zoёs Kitchen||Zoёs Kitchen|
|Page Categories||Mediterranean Restaurant||Mediterranean Restaurant||Mediterranean Restaurant|
Zoёs Kitchen Marketing Objectives Analysis:
Zoёs Kitchen has been operating in Mediterranean Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zoёs Kitchen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Zoёs Kitchen Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||The Pita | Zoës Kitchen||Summer Party Pack | Zoës Kitchen||Zoës Kitchen | BOGO Entrée|
|Ad Copy Text||You're never too busy for simple. Our pitas are perfect on-the-go fuel.||Summer lovin' - Our Summer Party Pack is perfect for this summer's biggest events.||Get 2 for the price of yum! Drop by with friends and get 1 free entrée when you buy another entrée...|
|Link Description||Healthy, flavorful, family-friendly||You plan it. We'll bring the food.||Use BOGO2DRINKS in-store or online|
|Text Word Count||71||82||153|
Zoёs Kitchen Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Zoёs Kitchen Top 1 ads got 113 likes. Zoёs Kitchen uses a sentence with the finishing touch title: “The Pita | Zoës Kitchen”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Zoёs Kitchen shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zoёs Kitchen should continue to optimize the ad content.
3.Zoёs Kitchen Top 3 Ads Creative Selection
|Landing Page Link||https://zoeskitchen.com/order-now?utm_source=facebook&utm_medium=cpc&utm_campaign=Digital-Matter_Zoes-Kitchen_Prospecting-Digital-Order-Menu-1.0_Conversions&utm_content=Digital-Order_042319_Prospecting_Youre-never_Facebook-Carousel-Under$10-04.jpg_FB+-+Copy&fbclid=IwAR3tSBPbBxTtWe-yPtOTLnWnCyyUQxQ8uHfIahmojIBAFYog9mrSYNCnXSI||http://offers.zoeskitchen.com/partypack/||https://zoeskitchen.com/order-now?utm_source=facebook&utm_medium=cpc&utm_campaign=Digital-Matter_Zoes-Kitchen_BOGO-2-Drinks-Menu-1.0-PROMO_Conversions_July14&utm_content=BOGO2DRINKS_1.0_070119_Prospecting_Get-2-for_FBLink_Menu1Pointo_1200x628.jpg_FB&fbclid=IwAR1c5FS37puJC15KcDowcgBq3L1IlRJ1o5fdpXivZXWUVhyLWpxq6-7iyQY|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zoёs Kitchen are successful.
Zoёs Kitchen Creative Analysis:
Zoёs Kitchen placed a Image ad in 2019-05-07-2019-07-16, and got 113 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Zoёs Kitchen Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Zoёs Kitchen has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Zoёs Kitchen Top 3 Ads Performance Display
|During||71 days||4 days||8 days|
Advertising effectiveness is a direct manifestation of advertising. Zoёs Kitchen ‘s Top 1 ad received 113 likes, 1 shares, 4 comments in just 71 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zoёs Kitchen, helping Zoёs Kitchen to grasp the ad data more clearly.