Top Ads on Zizoo

Zizoo Background Introduction:

Zizoo.com is the leading global boat rental platform and community. With Zizoo, booking your next sailing holiday is as easy as booking a hotel room.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zizoo has been advertising and marketing on Facebook for many years. And Zizoo has placed 10 of ads on the Facebook platform in the last month. In the past few years,Zizoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zizoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zizoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zizoo.

BigSpy

1.Zizoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zizoo  Zizoo  Zizoo
Page Categories  Boat Rental  Boat Rental  Boat Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zizoo Marketing Objectives Analysis: 

Zizoo has been operating in Boat Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zizoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zizoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zizoo  From €160 per Day Plane jetzt deinen Traum-Bootsurlaub! ✅ 
Ad Copy Text  Besten Mietangebote für Boote  no setting  Mit unseren limitierten SUPER DEALS mit bis zu 50% Rabatt kannst du in deinem nächsten Urlaub auf e...
Link Description  N/A  N/A  Bis zu 50% Rabatt
Website Link  www.facebook.com  www.zizoo.com  www.zizoo.com
CTA    BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 32  0  174
Like 45  0  5

Zizoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zizoo Top 1 ads got 45 likes. Zizoo uses a sentence with the finishing touch title: “Zizoo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zizoo shared 32 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zizoo should continue to optimize the ad content.

3.Zizoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-05-27-2020-05-27  2019-06-30-2020-02-19  2019-12-12-2020-01-07
Landing Page Link  https://www.facebook.com/ZizooBoats/?_sref_=1921332424670524&refid=28&_ft_=adid.6190449765229:qid.6831537594953012676:mf_story_key.231733145600777439:is_sponsored.1:ei.AI@AQJml6hTDCD5TC_9rcqDjORJ98SUVinMAVffJVwDd0v3Mlr4ua1pad3n_abf252TnOWLFMlwcjywYjImYJA_EIWj:top_level_post_id.1921332421337191:content_owner_id_new.301584113312038:page_id.301584113312038:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1590590981:filter.h_nor:tds_flgs.3:actrs.301584113312038:page_insights.%7B%22301584113312038%22:%7B%22page_id%22:301584113312038,%22page_id_type%22:%22page%22,%22actor_id%22:301584113312038,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589999283,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1921332421337191%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:301584113312038,%22page_id%22:301584113312038,%22post_id%22:1921332421337191,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.zizoo.com/en/b/sailboat-bavaria-cruiser-37-15647?curr=EUR&utm_source=facebook&utm_medium=cpc&utm_campaign=Retargeting_EN-EUR_Catalog&utm_term=ViewContent-last_7_Days-No_Purch_60D_Europe-woDACH-UK_All_Catalog_All_Age_All_Gender_All_Language_All_Placements_For_InitiateCheckout&utm_content=Carousel_HeadlineDayPrice_DescriptionBoatName&fbclid=IwAR2t4MhMxMHLRnoqAM2ikIMF1H4T5xdQ6b6RrNEHwA8HNIE9KUd1D3si-J8   https://www.zizoo.com/de/boot-charter/super-deals?date_from=2019-07-16&date_to=2020-12-31&utm_source=facebook&utm_medium=cpc&utm_campaign=CY:DACH_TY:IN_OB:PURCHASE+%5BLMUS%5D&utm_content=I:L4_TYP:MOOD_ID:ID16_F:LOCATION_AT:NF_CTA:BK_CPY:SUPERDEAL&utm_term=CY:DACH_F:LAL1%25_SF:CRM-PREVIOUSBOOKERS_CH:CH:BUY_DET:BEFORE2019

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zizoo are successful.

Zizoo Creative Analysis: 

Zizoo placed a Image ad in 2020-05-27-2020-05-27, and got 45 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zizoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Greece  N/A
Language  Slovenian  Danish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zizoo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zizoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-05-27  2019-06-30-2020-02-19  2019-12-12-2020-01-07
During  1 days  235 days 27 days 
Like  45  0  5
Share  0  17  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Zizoo ‘s Top 1 ad received 45 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zizoo, helping Zizoo to grasp the ad data more clearly.