Top Ads on Zhiyun-tech

Zhiyun-tech Background Introduction:

ZHIYUN TECH is a pioneer and world leader in gimbals and stabilizers for professional filmmakers, your personal videos, and everything in between. Zhiyun’s innovative solutions and dedication to delivering products that go beyond customer’s

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zhiyun-tech has been advertising and marketing on Facebook for many years. And Zhiyun-tech has placed 61 of ads on the Facebook platform in the last month. In the past few years,Zhiyun-tech has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zhiyun-tech on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zhiyun-tech. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zhiyun-tech.

BigSpy

1.Zhiyun-tech Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zhiyun-tech  Zhiyun-tech  Zhiyun-tech
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zhiyun-tech Marketing Objectives Analysis: 

Zhiyun-tech has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zhiyun-tech best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zhiyun-tech Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zhiyun Store  Phenomenal Speed. Seriously Smooth Phenomenal Speed. Seriously Smooth 
Ad Copy Text  Zhiyun Smooth 4 Gimbal Stabilizer #ZHIYUN #gimbal  #Zhiyun #ZhiyunCrane3S Introducing the new Zhiyun CRANE 3S, the legendary gimbal built on a heritage...  #Zhiyun #ZhiyunCrane3S Introducing the new Zhiyun CRANE 3S, the legendary gimbal built on a heritage...
Link Description  N/A  Mission Delivered  Mission Delivered
Website Link  store.zhiyun-tech.com  store.zhiyun-tech.com  store.zhiyun-tech.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 50  223  223
Like 0  431  255

Zhiyun-tech Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zhiyun-tech Top 1 ads got 0 likes. Zhiyun-tech uses a sentence with the finishing touch title: “Zhiyun Store”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zhiyun-tech shared 50 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zhiyun-tech should continue to optimize the ad content.

3.Zhiyun-tech Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-05-16-2020-06-20  2020-05-27-2020-06-18  2020-05-24-2020-06-18
Landing Page Link  https://store.zhiyun-tech.com/products/cmf-03-transmount-servo-follow-focus-lite?variant=31856191733806&utm_medium=cpc&utm_source=facebook&utm_campaign=Facebook+Shopping&fbclid=IwAR23pZDitrsJ3AHwKTi0jROfPr7XAfJhtEfTz35Jp4R13TPybfSY-6Redq0  https://store.zhiyun-tech.com/products/crane-3s?utm_source=FB&utm_medium=%7B%7Bcampaign.name%7D%7D&utm_campaign=%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D   https://store.zhiyun-tech.com/products/crane-3s?utm_source=FB&utm_medium=%E8%BD%AC%E5%8C%96_PUR_CR+3S_DSLR_Gobal+-0530&utm_campaign=CRANE+3S_PUR%5B24-28-%E7%94%B7%5D&utm_content=3S_1+-1&fbclid=IwAR1aO1LV4afqDYdrv21aucTHVFczWQwLm7Utv-RzmUcRleBOp_7x-Gr4YXM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zhiyun-tech are successful.

Zhiyun-tech Creative Analysis: 

Zhiyun-tech placed a Carousel ad in 2020-05-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zhiyun-tech Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  N/A
Language  Turkish  Danish  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zhiyun-tech has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zhiyun-tech Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-16-2020-06-20  2020-05-27-2020-06-18  2020-05-24-2020-06-18
During  36 days  23 days 26 days 
Like  0  431  255
Share  1  63  25
Comment  0  20  18

Advertising effectiveness is a direct manifestation of advertising. Zhiyun-tech ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 36 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zhiyun-tech, helping Zhiyun-tech to grasp the ad data more clearly.