Top Ads on Zermatt Matterhorn

Zermatt Matterhorn Background Introduction:

Zermatt ist das Bergdorf mit dem meist fotografierten Berg der Welt. Hier treffen sich seit Generationen Alpinisten, Skifans, Genussmenschen und Naturfreunde.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zermatt Matterhorn has been advertising and marketing on Facebook for many years. And Zermatt Matterhorn has placed 141 of ads on the Facebook platform in the last month. In the past few years,Zermatt Matterhorn has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zermatt Matterhorn on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zermatt Matterhorn. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zermatt Matterhorn.

BigSpy

1.Zermatt Matterhorn Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zermatt Matterhorn  Zermatt Matterhorn  Zermatt Matterhorn
Page Categories  Tourist Information Center  Tourist Information Center  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zermatt Matterhorn Marketing Objectives Analysis: 

Zermatt Matterhorn has been operating in Tourist Information Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zermatt Matterhorn best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zermatt Matterhorn Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  10% more Matterhorn  10 % de Cervin en plus Zermatt Matterhorn 
Ad Copy Text  Just one more week! ⏰ Grab your deal now and get 10% more Matterhorn for 10 years!  Juste encore une semaine! ⏰ Achetez un bon d’achat et profitez du 10 % de Cervin en plus pendant...  ❤ Nous vous offrons 10 % de Cervin en plus! Achetez votre bon d’achat maintenant.
Link Description  N/A  N/A  N/A
Website Link  www.zermatt.ch  www.zermatt.ch  www.zermatt.ch
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 85  109  85
Like 474  69  361

Zermatt Matterhorn Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zermatt Matterhorn Top 1 ads got 474 likes. Zermatt Matterhorn uses a sentence with the finishing touch title: “10% more Matterhorn”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zermatt Matterhorn shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zermatt Matterhorn should continue to optimize the ad content.

3.Zermatt Matterhorn Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-28-2020-06-06  2020-05-28-2020-06-05  2020-05-18-2020-05-30
Landing Page Link  https://www.zermatt.ch/en/Ten-percent-more-Matterhorn  https://www.zermatt.ch/fr/10-de-Cervin-en-plus?fbclid=IwAR0JF1xWfjPbbYjfQEpenNdJknFAJEFLXTN2dIPZO65IbZCTv5bvLf5aG08   https://www.zermatt.ch/fr/10-de-Cervin-en-plus

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zermatt Matterhorn are successful.

Zermatt Matterhorn Creative Analysis: 

Zermatt Matterhorn placed a Video ad in 2020-05-28-2020-06-06, and got 474 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zermatt Matterhorn Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  Romania
Language  English  French  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zermatt Matterhorn has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zermatt Matterhorn Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-06  2020-05-28-2020-06-05  2020-05-18-2020-05-30
During  10 days  9 days 13 days 
Like  474  69  361
Share  12  6  10
Comment  10  1  8

Advertising effectiveness is a direct manifestation of advertising. Zermatt Matterhorn ‘s Top 1 ad received 474 likes, 12 shares, 10 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zermatt Matterhorn, helping Zermatt Matterhorn to grasp the ad data more clearly.