Top Ads on Zents

Zents Background Introduction:

Born out of healing...

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zents has been advertising and marketing on Facebook for many years. And Zents has placed 57 of ads on the Facebook platform in the last month. In the past few years,Zents has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zents on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zents. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zents.

BigSpy

1.Zents Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zents  Zents  Zents
Page Categories  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care  Beauty, Cosmetic & Personal Care
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Zents Marketing Objectives Analysis: 

Zents has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zents best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zents Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ZENTS - Born From Healing  ZENTS - Born From Healing ZENTS - Born From Healing 
Ad Copy Text  no setting  no setting  no setting
Link Description  Unveil skin that’s as soft as silk. Calm, soothe, and soften skin using gentle, yet targeted ingredients.  Immerse your hair in nourishing suds & boost shine  Unveil skin that’s as soft as silk. Calm, soothe, and soften skin using gentle, yet targeted ingredients.
Website Link  www.zents.com  www.zents.com  www.zents.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Zents Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zents Top 1 ads got 0 likes. Zents uses a sentence with the finishing touch title: “ZENTS - Born From Healing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zents shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zents should continue to optimize the ad content.

3.Zents Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-24-2020-06-16  2020-02-24-2020-06-16  2020-05-16-2020-06-16
Landing Page Link  https://www.zents.com/shop-by/product/body/lotion/?utm_source=facebook&utm_medium=cpc&utm_campaign=evergreen  https://www.zents.com/shop-by/product/hair/shampoo/?utm_source=facebook&utm_medium=cpc&utm_campaign=evergreen   https://www.zents.com/shop-by/best-sellers/?utm_source=facebook&utm_medium=cpc&utm_campaign=evergreen

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zents are successful.

Zents Creative Analysis: 

Zents placed a Image ad in 2020-02-24-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zents Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India,United States,Italy...  India,United States,Italy...  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zents has the best conversion in India,United States,Italy..., and can advertise more in India,United States,Italy... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zents Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-24-2020-06-16  2020-02-24-2020-06-16  2020-05-16-2020-06-16
During  114 days  114 days 32 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Zents ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 114 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zents, helping Zents to grasp the ad data more clearly.