Top Ads on ZenSolar

ZenSolar Background Introduction:

We provide our customers with the ultimate peace of mind going solar.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZenSolar has been advertising and marketing on Facebook for many years. And ZenSolar has placed 23 of ads on the Facebook platform in the last month. In the past few years,ZenSolar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZenSolar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZenSolar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZenSolar.

BigSpy

1.ZenSolar Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZenSolar  ZenSolar  ZenSolar
Page Categories  Solar Energy Company  Solar Energy Company  Solar Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

ZenSolar Marketing Objectives Analysis: 

ZenSolar has been operating in Solar Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZenSolar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZenSolar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How Colorado Homeowners Are Switching To Solar Energy for $0 Upfront Cost ☀  Are Other SoCal Homeowners SAVING More MONEY Than You? Are Other Colorado Front Range Homeowners SAVING More MONEY Than You?  
Ad Copy Text  no setting  no setting  no setting
Link Description  And how to get the BEST deal possible!  *Take Control Over Your Energy*  And how to get the BEST deal possible!
Website Link  roof-check.zensolar.com  roof-check.zensolar.com  roof-check.zensolar.com
CTA      
Text Word Count 0  0  0
Like 0  0  0

ZenSolar Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZenSolar Top 1 ads got 0 likes. ZenSolar uses a sentence with the finishing touch title: “How Colorado Homeowners Are Switching To Solar Energy for $0 Upfront Cost ☀”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZenSolar shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZenSolar should continue to optimize the ad content.

3.ZenSolar Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-12-2020-06-11  2020-06-09-2020-06-11  2020-06-09-2020-06-11
Landing Page Link  https://roof-check.zensolar.com/bw-landing-page-11589235982205  https://roof-check.zensolar.com/roof-check1   https://roof-check.zensolar.com/roof-check1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZenSolar are successful.

ZenSolar Creative Analysis: 

ZenSolar placed a Image ad in 2020-05-12-2020-06-11, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZenSolar Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZenSolar has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZenSolar Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-11  2020-06-09-2020-06-11  2020-06-09-2020-06-11
During  31 days  3 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ZenSolar ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZenSolar, helping ZenSolar to grasp the ad data more clearly.