Top Ads on Zelos

Zelos Background Introduction:

We aim to be a boutique watch brand with cutting edge designs and materials yet staying true to its affordable roots.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zelos has been advertising and marketing on Facebook for many years. And Zelos has placed 43 of ads on the Facebook platform in the last month. In the past few years,Zelos has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zelos on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zelos. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zelos.

BigSpy

1.Zelos Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zelos  Zelos  Zelos
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Zelos Marketing Objectives Analysis: 

Zelos has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zelos best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zelos Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Just One More Watch Review  Just One More Watch Review N/A 
Ad Copy Text  Prices increase tomorrow, hurry before it's too late. 24 hours left to get yours. "....a pretty goo...  "....a pretty good deal indeed, especially when you consider the use of materials, excellent Zelos b...  no setting
Link Description  N/A  N/A  N/A
Website Link  zeloswatches.com  zeloswatches.com  zeloswatches.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 652  569  0
Like 241  598  0

Zelos Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zelos Top 1 ads got 241 likes. Zelos uses a sentence with the finishing touch title: “Just One More Watch Review”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zelos shared 652 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zelos should continue to optimize the ad content.

3.Zelos Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-03-30-2020-05-21  2020-03-11-2020-05-01  2020-02-23-2020-04-28
Landing Page Link  https://zeloswatches.com/collections/hammerhead-chronograph-1000m-diver  https://zeloswatches.com/collections/hammerhead-chronograph-1000m-diver   https://zeloswatches.com/pages/abyss-3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zelos are successful.

Zelos Creative Analysis: 

Zelos placed a Video ad in 2020-03-30-2020-05-21, and got 241 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zelos Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Turks and Caicos Islands,Indonesia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zelos has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zelos Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-30-2020-05-21  2020-03-11-2020-05-01  2020-02-23-2020-04-28
During  53 days  52 days 66 days 
Like  241  598  0
Share  5  24  0
Comment  4  31  0

Advertising effectiveness is a direct manifestation of advertising. Zelos ‘s Top 1 ad received 241 likes, 5 shares, 4 comments in just 53 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zelos, helping Zelos to grasp the ad data more clearly.