Top Ads on ZeRa

ZeRa Background Introduction:

Cửa hàng bán lẻ giày nam nữ xuất khẩu cao cấp. Với phương châm: ' Chất lượng và Uy tín là chìa khóa của sự thành công "

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZeRa has been advertising and marketing on Facebook for many years. And ZeRa has placed 55 of ads on the Facebook platform in the last month. In the past few years,ZeRa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZeRa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZeRa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZeRa.


1.ZeRa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZeRa  ZeRa  ZeRa
Page Categories  Software  Entrepreneur  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZeRa Marketing Objectives Analysis: 

ZeRa has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZeRa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZeRa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CI/CD Teoria i Praktyka  ❌ Nie buduj marki osobistej, dopóki nie zrobisz tego. CI/CD Teoria i Praktyka 
Ad Copy Text  Zadbaj o swój rozwój i o projekt! Dołącz do Darmowego Szkolenia Online z CI/CD Teoria i Prakty...  Nie Buduj Marki Osobistej, dopóki nie zrobisz tego Większość ludzi myśli tak... ➡ “  Zadbaj o swój rozwój i o projekt! Dołącz do Darmowego Szkolenia Online z CI/CD Teoria i Prakty...
Link Description  Kliknij, aby się zapisać >  Zobacz jak zbudowałem swoją Agencję Social Media  Kliknij, aby się zapisać >
Website Link
Text Word Count 567  2619  567
Like 3  259  8

ZeRa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZeRa Top 1 ads got 3 likes. ZeRa uses a sentence with the finishing touch title: “CI/CD Teoria i Praktyka”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZeRa shared 567 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZeRa should continue to optimize the ad content.

3.ZeRa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-16  2020-03-25-2020-06-16  2020-05-26-2020-06-04
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZeRa are successful.

ZeRa Creative Analysis: 

ZeRa placed a Image ad in 2020-06-08-2020-06-16, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZeRa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZeRa has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZeRa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-16  2020-03-25-2020-06-16  2020-05-26-2020-06-04
During  9 days  84 days 10 days 
Like  3  259  8
Share  0  65  0
Comment  0  22  0

Advertising effectiveness is a direct manifestation of advertising. ZeRa ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZeRa, helping ZeRa to grasp the ad data more clearly.