Top Ads on Zayed Sustainability Prize

Zayed Sustainability Prize Background Introduction:

Inspired by the UAE’s founding father and sustainability champion, Sheikh Zayed, this annual Prize recognises outstanding global sustainability solutions. http://zayedsustainabilityprize.com/en/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zayed Sustainability Prize has been advertising and marketing on Facebook for many years. And Zayed Sustainability Prize has placed 477 of ads on the Facebook platform in the last month. In the past few years,Zayed Sustainability Prize has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zayed Sustainability Prize on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zayed Sustainability Prize. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zayed Sustainability Prize.

BigSpy

1.Zayed Sustainability Prize Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zayed Sustainability Prize  Zayed Sustainability Prize  Zayed Sustainability Prize
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zayed Sustainability Prize Marketing Objectives Analysis: 

Zayed Sustainability Prize has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zayed Sustainability Prize best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zayed Sustainability Prize Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  1 week to go countdown - AR  Submit Today Submit Today 
Ad Copy Text  -  Are you driving impact and innovation in Food? Apply today and stand to win. The 11th June deadline ...  Make Your Mark In these unprecedented times, we have extended our submissions deadline
Link Description  N/A  Submissions close 21 May 2020  Submissions close on 11 June 2020
Website Link  www.facebook.com  ad.doubleclick.net  ad.doubleclick.net
CTA    APPLY_NOW  APPLY_NOW
Text Word Count 414  115  87
Like 177  6  624

Zayed Sustainability Prize Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zayed Sustainability Prize Top 1 ads got 177 likes. Zayed Sustainability Prize uses a sentence with the finishing touch title: “1 week to go countdown - AR”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zayed Sustainability Prize shared 414 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zayed Sustainability Prize should continue to optimize the ad content.

3.Zayed Sustainability Prize Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-03-2020-06-08  2020-05-16-2020-05-26  2020-05-10-2020-05-23
Landing Page Link  https://www.facebook.com/194824897244836/posts/3098043000256330/  https://zayedsustainabilityprize.com/?utm_source=Facebook&utm_medium=Social&utm_campaign=BPN-ZSP-Phase-3-OFS-2020   https://zayedsustainabilityprize.com/?utm_source=Facebook&utm_medium=Social&utm_campaign=BPN-ZSP-Phase-3-OFS-2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zayed Sustainability Prize are successful.

Zayed Sustainability Prize Creative Analysis: 

Zayed Sustainability Prize placed a Video ad in 2020-06-03-2020-06-08, and got 177 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zayed Sustainability Prize Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Kuwait  Brazil  N/A
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zayed Sustainability Prize has the best conversion in Kuwait, and can advertise more in Kuwait in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zayed Sustainability Prize Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-08  2020-05-16-2020-05-26  2020-05-10-2020-05-23
During  6 days  11 days 14 days 
Like  177  6  624
Share  18  0  18
Comment  5  0  7

Advertising effectiveness is a direct manifestation of advertising. Zayed Sustainability Prize ‘s Top 1 ad received 177 likes, 18 shares, 5 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zayed Sustainability Prize, helping Zayed Sustainability Prize to grasp the ad data more clearly.