Top Ads on Zapier

Zapier Background Introduction:

Zapier makes your web apps talk to each other.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zapier has been advertising and marketing on Facebook for many years. And Zapier has placed 56 of ads on the Facebook platform in the last month. In the past few years,Zapier has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zapier on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zapier. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zapier.

BigSpy

1.Zapier Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zapier  Zapier  Zapier
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zapier Marketing Objectives Analysis: 

Zapier has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zapier best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zapier Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get a Free 14-Day Trial  Get a Free 14-Day Trial Get a Free 14-Day Trial 
Ad Copy Text  See how Zapier saves businesses thousands hours of work. Trusted by millions. Try it for free!  See how Zapier saves businesses thousands hours of work. Trusted by millions. Try it for free!  See how Zapier saves businesses thousands hours of work. Trusted by millions. Try it for free!
Link Description  Join teams large and small who make work happen automatically with Zapier. Try it free today and start automating in minutes.  Join teams large and small who make work happen automatically with Zapier. Try it free today and start automating in minutes.  Join teams large and small who make work happen automatically with Zapier. Try it free today and start automating in minutes.
Website Link  zapier.com  zapier.com  zapier.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 94  94  94
Like 3  53  15

Zapier Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zapier Top 1 ads got 3 likes. Zapier uses a sentence with the finishing touch title: “Get a Free 14-Day Trial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zapier shared 94 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zapier should continue to optimize the ad content.

3.Zapier Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-26-2020-06-20  2020-04-26-2020-06-18  2020-04-26-2020-06-17
Landing Page Link  https://zapier.com/home  https://zapier.com/home?version=1&utm_source=facebook&utm_medium=paid&utm_campaign=fb-us-nua-video-202004_dma_treatment_control_su-nb-jobtitle&fbclid=IwAR2Jpgo2yclczaGo7FvLcSoMNmalGOLnEh2OA1zH2rIZ4o2Sq-Pyrme3dlI   https://zapier.com/home?version=1&utm_source=facebook&utm_medium=paid&utm_campaign=fb-us-nua-video-202004_dma_treatment_control_su-nb-jobtitle

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zapier are successful.

Zapier Creative Analysis: 

Zapier placed a Video ad in 2020-04-26-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zapier Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Egypt,Saudi Arabia,United States  Egypt,United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zapier has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zapier Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-20  2020-04-26-2020-06-18  2020-04-26-2020-06-17
During  56 days  54 days 53 days 
Like  3  53  15
Share  12  1  2
Comment  2  2  0

Advertising effectiveness is a direct manifestation of advertising. Zapier ‘s Top 1 ad received 3 likes, 12 shares, 2 comments in just 56 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zapier, helping Zapier to grasp the ad data more clearly.