Top Ads on Zancan Gioielli

Zancan Gioielli Background Introduction:

Zancan men’s jewellery accentuates the force and uniqueness of personality. The special combination of form, material and style, coupled with outstanding craftsmanship imbues Zancan jewellery with sophisticated charm and masculinity.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zancan Gioielli has been advertising and marketing on Facebook for many years. And Zancan Gioielli has placed 58 of ads on the Facebook platform in the last month. In the past few years,Zancan Gioielli has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zancan Gioielli on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zancan Gioielli. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zancan Gioielli.

BigSpy

1.Zancan Gioielli Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zancan Gioielli  Zancan Gioielli  Zancan Gioielli
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  N/A  prestashop

Zancan Gioielli Marketing Objectives Analysis: 

Zancan Gioielli has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zancan Gioielli best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zancan Gioielli Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Discover the Collections  Zancan Gioielli N/A 
Ad Copy Text  Authentic and Strong Jewels  Zancan men’s jewellery accentuates the force and uniqueness of personality.  no setting
Link Description  Decisive and refined style  N/A  N/A
Website Link  store.robertinozancan.com  www.facebook.com  store.robertinozancan.com
CTA  LEARN_MORE  LIKE_PAGE  SHOP_NOW
Text Word Count 27  77  0
Like 14  20402  0

Zancan Gioielli Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zancan Gioielli Top 1 ads got 14 likes. Zancan Gioielli uses a sentence with the finishing touch title: “Discover the Collections”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zancan Gioielli shared 27 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zancan Gioielli should continue to optimize the ad content.

3.Zancan Gioielli Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-07-2020-06-17  2019-04-08-2020-06-13  2020-05-11-2020-06-08
Landing Page Link  https://store.robertinozancan.com/en/3-collections?fbclid=IwAR1MYVLmZX1YhzFjZMVHnLT-x0_Yc82k0LK4bJP9fwnR3V1FcOKWToNK0Fw  https://www.facebook.com/ZANCANGIOIELLI/videos/851895275147065/   https://store.robertinozancan.com/en/31-rings

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zancan Gioielli are successful.

Zancan Gioielli Creative Analysis: 

Zancan Gioielli placed a Image ad in 2020-06-07-2020-06-17, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zancan Gioielli Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  United States,Canada,United Kingdom...  N/A
Language  English  Italian  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zancan Gioielli has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zancan Gioielli Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-17  2019-04-08-2020-06-13  2020-05-11-2020-06-08
During  11 days  433 days 29 days 
Like  14  20402  0
Share  0  1780  0
Comment  0  130  0

Advertising effectiveness is a direct manifestation of advertising. Zancan Gioielli ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zancan Gioielli, helping Zancan Gioielli to grasp the ad data more clearly.