Top Ads on Zameen.com
Zameen.com Background Introduction:
Zameen.com is Pakistan's pioneering real estate portal that has single-handedly revolutionised the way property buying and selling is done in the country.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Zameen.com has been advertising and marketing on Facebook for many years. And Zameen.com has placed 1613 of ads on the Facebook platform in the last month. In the past few years,Zameen.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Zameen.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zameen.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zameen.com.
1.Zameen.com Top 3 Ads Basic Understanding
|Page Categories||Real Estate||Real Estate||Real Estate|
Zameen.com Marketing Objectives Analysis:
Zameen.com has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zameen.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Zameen.com Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Exquisite House for Sale in Lake City||لاہور شہر کے دل میں واقع||رہائشی اپارٹمنٹس اور تجارتی دکانیں پیش کرتے ہیں|
|Ad Copy Text||12 Marla House for Sale in Lake City, Lahore ✔ 6 Bedrooms and 6 Bathrooms ✔ Ideal Location in ...||-||-|
|Text Word Count||210||372||349|
Zameen.com Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Zameen.com Top 1 ads got 212 likes. Zameen.com uses a sentence with the finishing touch title: “Exquisite House for Sale in Lake City”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Zameen.com shared 210 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zameen.com should continue to optimize the ad content.
3.Zameen.com Top 3 Ads Creative Selection
|Landing Page Link||https://www.zameen.com/Property/raiwind_road_lake_city_house_for_sale_in_lake_city-22819878-1103-1.html||https://www.zameen.com/new-projects/the_opus__luxury_residencies-623.html||https://www.zameen.com/new-projects/river_hills_4-1824.html|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zameen.com are successful.
Zameen.com Creative Analysis:
Zameen.com placed a Image ad in 2020-06-10-2020-06-19, and got 212 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Zameen.com Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Zameen.com has the best conversion in Pakistan, and can advertise more in Pakistan in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Zameen.com Top 3 Ads Performance Display
|During||10 days||212 days||68 days|
Advertising effectiveness is a direct manifestation of advertising. Zameen.com ‘s Top 1 ad received 212 likes, 4 shares, 100 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zameen.com, helping Zameen.com to grasp the ad data more clearly.