Top Ads on Zalando

Zalando Background Introduction:

Velkommen til zalando.dk - din onlineshop, din stil. Følg os på Instagram: http://instagram.com/zalando

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zalando has been advertising and marketing on Facebook for many years. And Zalando has placed 3107 of ads on the Facebook platform in the last month. In the past few years,Zalando has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zalando on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zalando. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zalando.

BigSpy

1.Zalando Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zalando  Zalando  Zalando
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zalando Marketing Objectives Analysis: 

Zalando has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zalando best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zalando Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zalando App  Zalando App BoÅ¡ko Vujaklija 
Ad Copy Text  Odkryj najnowsze trendy w modzie. Pobierz aplikację Zalando dzisaj!  Shoppa det senaste modet med bara några knapptryck! Ladda ner Zalandos app gratis!  Entdecke die neuesten Modetrends. Downloade die Zalando App noch heute!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 68  83  71
Like 0  0  0

Zalando Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zalando Top 1 ads got 0 likes. Zalando uses a sentence with the finishing touch title: “Zalando App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zalando shared 68 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zalando should continue to optimize the ad content.

3.Zalando Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-01-2020-06-20  2020-06-01-2020-06-20  2020-06-01-2020-06-20
Landing Page Link  http://itunes.apple.com/app/id585629514  https://play.google.com/store/apps/details?id=de.zalando.mobile   http://itunes.apple.com/app/id585629514

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zalando are successful.

Zalando Creative Analysis: 

Zalando placed a Carousel ad in 2020-06-01-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zalando Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Sweden  N/A
Language  Filipino  Filipino  Slovenian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zalando has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zalando Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-06-01-2020-06-20  2020-06-01-2020-06-20
During  20 days  20 days 20 days 
Like  0  0  0
Share  2  20  35
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Zalando ‘s Top 1 ad received 0 likes, 2 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zalando, helping Zalando to grasp the ad data more clearly.