Top Ads on Zalando Brands

Zalando Brands Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Zalando Brands has been advertising and marketing on Facebook for many years. And Zalando Brands has placed 54 of ads on the Facebook platform in the last month. In the past few years,Zalando Brands has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Zalando Brands on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Zalando Brands. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Zalando Brands.

BigSpy

1.Zalando Brands Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Zalando Brands  Zalando Brands  Zalando Brands
Page Categories  Internet Company  Internet Company  Internet Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Zalando Brands Marketing Objectives Analysis: 

Zalando Brands has been operating in Internet Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Zalando Brands best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Zalando Brands Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Polo Ralph Lauren  Polo Ralph Lauren Zalando Brands 
Ad Copy Text  La tendance de cet été selon Polo Ralph Lauren ? La vie sous les tropiques !  Succombez à la tendance tropicale avec les imprimés Polo Ralph Lauren.  Zonnig in het nieuwe seizoen.
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.zalando.nl
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 78  72  29
Like 39  2  0

Zalando Brands Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Zalando Brands Top 1 ads got 39 likes. Zalando Brands uses a sentence with the finishing touch title: “Polo Ralph Lauren”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Zalando Brands shared 78 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Zalando Brands should continue to optimize the ad content.

3.Zalando Brands Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-04-2020-06-16  2020-06-04-2020-06-11  2020-05-06-2020-06-10
Landing Page Link  https://www.facebook.com/2305305666173946/posts/2996862430351596/  https://www.facebook.com/2305305666173946/posts/2996960983675074/   https://www.zalando.nl/vans-old-skool-sneakers-laag-va215o04d-g12.html?wmc=zms310_rh_fbk._23845102978050299_23845102978330299_23845102979420299..&opc=2211

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Zalando Brands are successful.

Zalando Brands Creative Analysis: 

Zalando Brands placed a Image ad in 2020-06-04-2020-06-16, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Zalando Brands Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  N/A  N/A
Language  Italian  Italian  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Zalando Brands has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Zalando Brands Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-16  2020-06-04-2020-06-11  2020-05-06-2020-06-10
During  13 days  8 days 36 days 
Like  39  2  0
Share  0  0  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Zalando Brands ‘s Top 1 ad received 39 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Zalando Brands, helping Zalando Brands to grasp the ad data more clearly.