Top Ads on ZSL Whipsnade Zoo

ZSL Whipsnade Zoo Background Introduction:

Explore acres and acres of epic adventure at the UK’s biggest zoo.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZSL Whipsnade Zoo has been advertising and marketing on Facebook for many years. And ZSL Whipsnade Zoo has placed 18 of ads on the Facebook platform in the last month. In the past few years,ZSL Whipsnade Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZSL Whipsnade Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZSL Whipsnade Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZSL Whipsnade Zoo.

BigSpy

1.ZSL Whipsnade Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZSL Whipsnade Zoo  ZSL Whipsnade Zoo  ZSL Whipsnade Zoo
Page Categories  Zoo  Zoo  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZSL Whipsnade Zoo Marketing Objectives Analysis: 

ZSL Whipsnade Zoo has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZSL Whipsnade Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZSL Whipsnade Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help us look after our animals  Key Stage 1 to Post 16-Studies Learn with ZSL Whipsnade Zoo! 
Ad Copy Text  We urgently need your help to care for our animals while we’re closed. As a charity, we rely on fu...  Dive into our amazing classroom at ZSL Whipsnade Zoo! Our range of immersive, national curriculum li...  Teach your students the importance of animal conservation with over 200 animal species to discover
Link Description  If you can, please support us with a donation.  Visit ZSL Whipsnade Zoo  Trips ideal for all ages.
Website Link  donate.zsl.org  www.zsl.org  www.zsl.org
CTA  DONATE_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 204  148  98
Like 23  13  13

ZSL Whipsnade Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZSL Whipsnade Zoo Top 1 ads got 23 likes. ZSL Whipsnade Zoo uses a sentence with the finishing touch title: “Help us look after our animals”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZSL Whipsnade Zoo shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZSL Whipsnade Zoo should continue to optimize the ad content.

3.ZSL Whipsnade Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-05-24  2019-01-20-2019-04-22  2019-01-27-2019-04-22
Landing Page Link  https://donate.zsl.org/support-zsl-london-whipsnade-zoos/?utm_source=facebook&utm_medium=paid-social&utm_content=elizabeth-image-18May&utm_campaign=wz-donation-apr20&fbclid=IwAR2fdocvPLeENkoE-5F68iCSd9rpYJpo-EagVPbFQr6-p0kkm0bVC74LXF0  https://www.zsl.org/zsl-london-zoo/schools?utm_source=facebook-link-ad&utm_medium=paid-social&utm_content=london-curriculum-message&utm_campaign=zsl-education-jan19   https://www.zsl.org/zsl-whipsnade-zoo/schools?utm_source=facebook-link-ad&utm_medium=paid-social&utm_content=whipsnade-learning-message&utm_campaign=zsl-education-jan19

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZSL Whipsnade Zoo are successful.

ZSL Whipsnade Zoo Creative Analysis: 

ZSL Whipsnade Zoo placed a Image ad in 2020-05-20-2020-05-24, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZSL Whipsnade Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZSL Whipsnade Zoo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZSL Whipsnade Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-24  2019-01-20-2019-04-22  2019-01-27-2019-04-22
During  5 days  93 days 86 days 
Like  23  13  13
Share  18  0  1
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. ZSL Whipsnade Zoo ‘s Top 1 ad received 23 likes, 18 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZSL Whipsnade Zoo, helping ZSL Whipsnade Zoo to grasp the ad data more clearly.