Top Ads on ZSL London Zoo

ZSL London Zoo Background Introduction:

ZSL London Zoo is all about getting up close with the animals. Every day is different, come and find out what our animals are up to today!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZSL London Zoo has been advertising and marketing on Facebook for many years. And ZSL London Zoo has placed 15 of ads on the Facebook platform in the last month. In the past few years,ZSL London Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZSL London Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZSL London Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZSL London Zoo.

BigSpy

1.ZSL London Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZSL London Zoo  ZSL London Zoo  ZSL London Zoo
Page Categories  Zoo  Zoo  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZSL London Zoo Marketing Objectives Analysis: 

ZSL London Zoo has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZSL London Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZSL London Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Help feed our penguins  ZSL London Zoo ZSL London Zoo 
Ad Copy Text  Please help us feed our penguins while we’re closed. At ZSL London Zoo we have over 70 penguins an...  Discover London's Zoo. Experience #ZooLife for yourself.  Discover London's Zoo. Experience #ZooLife for yourself.
Link Description  If you can, please support us with a donation.  Save 10% when you book online  Save 10% when you book online
Website Link  donate.zsl.org  ad.doubleclick.net  ad.doubleclick.net
CTA  DONATE_NOW  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 163  56  56
Like 1  76  53

ZSL London Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZSL London Zoo Top 1 ads got 1 likes. ZSL London Zoo uses a sentence with the finishing touch title: “Help feed our penguins”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZSL London Zoo shared 163 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZSL London Zoo should continue to optimize the ad content.

3.ZSL London Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-04-22-2020-04-22  2019-08-05-2019-08-18  2019-08-05-2019-08-18
Landing Page Link  https://donate.zsl.org/support-zsl-london-whipsnade-zoos/?utm_source=facebook&utm_medium=paid-social&utm_content=londonzoo-video-3penguin&utm_campaign=lz-donation-apr20  https://www.zsl.org/ticket/zsl-london-zoo?utm_source=facebook&utm_medium=paid-social&utm_content=link-ad-squirrelmonkeys-hangingout-urltest&utm_campaign=lz-zoolife-2019   https://www.zsl.org/ticket/zsl-london-zoo?utm_source=facebook&utm_medium=paid-social&utm_content=link-ad-squirrelmonkeys-hangingout-urltest&utm_campaign=lz-zoolife-2019

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZSL London Zoo are successful.

ZSL London Zoo Creative Analysis: 

ZSL London Zoo placed a Video ad in 2020-04-22-2020-04-22, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZSL London Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZSL London Zoo has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZSL London Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-22-2020-04-22  2019-08-05-2019-08-18  2019-08-05-2019-08-18
During  1 days  14 days 14 days 
Like  1  76  53
Share  0  4  5
Comment  0  3  1

Advertising effectiveness is a direct manifestation of advertising. ZSL London Zoo ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZSL London Zoo, helping ZSL London Zoo to grasp the ad data more clearly.