Top Ads on ZEISS Medical Technology

ZEISS Medical Technology Background Introduction:

We offer complete solutions, including implants and consumables, to diagnose and treat eye diseases and create innovative visualization solutions in the field of microsurgery. DISCLAIMER: Not all products & services are approved in all countries.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZEISS Medical Technology has been advertising and marketing on Facebook for many years. And ZEISS Medical Technology has placed 90 of ads on the Facebook platform in the last month. In the past few years,ZEISS Medical Technology has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZEISS Medical Technology on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZEISS Medical Technology. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZEISS Medical Technology.

BigSpy

1.ZEISS Medical Technology Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZEISS Medical Technology  ZEISS Medical Technology  ZEISS Medical Technology
Page Categories  Industrial Company  Industrial Company  Industrial Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZEISS Medical Technology Marketing Objectives Analysis: 

ZEISS Medical Technology has been operating in Industrial Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZEISS Medical Technology best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZEISS Medical Technology Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  First virtual launch from ZEISS in neurosurgery  Benefits of a new generation of surgical microscopes LIVE Refractive Webinar Series 
Ad Copy Text  Register for the launch of the first digital pathology consultation in neurosurgery for sharing and ...  What do you expect from a new generation microscope for spine surgery? #spine #spinesurgery #MISS #...  Join these experts live in our webinars, panel and case discussions. Check it out now. #ZEISSmedite...
Link Description  N/A  N/A  N/A
Website Link  www.zeiss.com  www.zeiss.com  www.zeiss.com.sg
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 277  235  229
Like 15  69  39

ZEISS Medical Technology Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZEISS Medical Technology Top 1 ads got 15 likes. ZEISS Medical Technology uses a sentence with the finishing touch title: “First virtual launch from ZEISS in neurosurgery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZEISS Medical Technology shared 277 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZEISS Medical Technology should continue to optimize the ad content.

3.ZEISS Medical Technology Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-18  2020-04-23-2020-06-14  2020-06-01-2020-06-13
Landing Page Link  https://www.zeiss.com/meditec/int/c/in-vivo-pathology-consultation.html?utm_source=fb-paid&utm_medium=video-post&utm_campaign=convivo-launch-campaign&utm_term=teaser-post-3&utm_content=teaser-post-3  https://www.zeiss.com/meditec/int/c/b2-spine-benefits-of-a-new-generation-microscope.html?utm_source=fb-paid&utm_medium=video-post&utm_campaign=spine-trigger-campaign-2019&utm_term=b2&utm_content=b2   https://www.zeiss.com.sg/meditec/news/events/refractive-webinar-series2.html?utm_source=fb-paid&utm_medium=video-post&utm_campaign=refractive-webinar-serie&utm_term=international&utm_content=overview

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZEISS Medical Technology are successful.

ZEISS Medical Technology Creative Analysis: 

ZEISS Medical Technology placed a Video ad in 2020-06-15-2020-06-18, and got 15 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZEISS Medical Technology Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Nigeria,Algeria,Nepal...  Saudi Arabia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZEISS Medical Technology has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZEISS Medical Technology Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-04-23-2020-06-14  2020-06-01-2020-06-13
During  4 days  53 days 13 days 
Like  15  69  39
Share  2  44  3
Comment  0  3  7

Advertising effectiveness is a direct manifestation of advertising. ZEISS Medical Technology ‘s Top 1 ad received 15 likes, 2 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZEISS Medical Technology, helping ZEISS Medical Technology to grasp the ad data more clearly.