Top Ads on ZEE5

ZEE5 Background Introduction:

Zee5 MENA is the video on demand platform for Zee. It has Bollywood films, catch-up content, Zee5 Exclusive originals & live TV in 8 different languages.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZEE5 has been advertising and marketing on Facebook for many years. And ZEE5 has placed 1396 of ads on the Facebook platform in the last month. In the past few years,ZEE5 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZEE5 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZEE5. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZEE5.

BigSpy

1.ZEE5 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZEE5  ZEE5  ZEE5
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZEE5 Marketing Objectives Analysis: 

ZEE5 has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZEE5 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZEE5 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Pay for 8 Months & Get 12 Months  Yaar Da Punch Streaming Now! Binge on all episodes now on ZEE5! 
Ad Copy Text  Now Streaming Ghoomketu, a ZEE5 Original featuring Nawazuddin Siddiqui, Anurag Kashyap. Catch the Wo...  Watch Taapsee, Ayushmann, Kunal Khemu and more such stars spill the beans on their life!  Witness a beautiful romance come alive between Gauravi & Anuj.
Link Description  Connecting to the iTunes Store.  N/A  N/A
Website Link  play.google.com  www.zee5.com  www.zee5.com
CTA  SUBSCRIBE  WATCH_MORE  WATCH_MORE
Text Word Count 117  88  62
Like 1048  116  1863

ZEE5 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZEE5 Top 1 ads got 1048 likes. ZEE5 uses a sentence with the finishing touch title: “Pay for 8 Months & Get 12 Months”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZEE5 shared 117 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZEE5 should continue to optimize the ad content.

3.ZEE5 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-22-2020-06-20  2020-06-11-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://play.google.com/store/apps/details?id=com.graymatrix.did&fbclid=IwAR3Baiw61VdYGCqbSw9yuSEkCv8oX3_zLeDnQLPjTLsUk29hcEIXWQl98gs  https://comingsoon.zee5.com/comingsoon/index.php?utm_source=facebook&utm_medium=cpm&utm_campaign=Mark_CPM-Facebook-India-AVOD_EquinoxIndia-Hindi-Perf-TV-All-Maincamp6-Website_VideoViews-June20&utm_content=Interest_Hindi_TV_Shows_Male&utm_term=Yaar_Da_Punch&dekey=Z5G003&fbclid=IwAR2BZJtkrk9DRlN-68O9giDS993d5TTQVQUJgS9cmwetdOrCfwytUSRHINE   https://comingsoon.zee5.com/comingsoon/index.php?utm_source=facebook&utm_medium=cpm&utm_campaign=Mark_CPM-Facebook-India-AVOD_EquinoxIndia-Hindi-Perf-TV-All-Maincamp6-Website_VideoViews-June20&utm_content=Interest_Hindi_TV_Shows_Female&utm_term=Baarish&dekey=Z5G103&fbclid=IwAR0RU_dEXE-STjdnZpErflvnWjHvxiwM2c0OUUPVCOZVM8IEmm-6aizgTG8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZEE5 are successful.

ZEE5 Creative Analysis: 

ZEE5 placed a Image ad in 2020-05-22-2020-06-20, and got 1048 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZEE5 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZEE5 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZEE5 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-20  2020-06-11-2020-06-20  2020-06-11-2020-06-20
During  30 days  10 days 10 days 
Like  1048  116  1863
Share  7  0  17
Comment  33  2  36

Advertising effectiveness is a direct manifestation of advertising. ZEE5 ‘s Top 1 ad received 1048 likes, 7 shares, 33 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZEE5, helping ZEE5 to grasp the ad data more clearly.