Top Ads on ZARA

ZARA Background Introduction:

Welcome to ZARA’s official Facebook page for USA

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZARA has been advertising and marketing on Facebook for many years. And ZARA has placed 1102 of ads on the Facebook platform in the last month. In the past few years,ZARA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZARA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZARA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZARA.

BigSpy

1.ZARA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZARA  ZARA  ZARA
Page Categories  Clothing (Brand)  Clothing (Brand)  Event Planner
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZARA Marketing Objectives Analysis: 

ZARA has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZARA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZARA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  SS20 SALE  SS SALE Photos from Zara Sweet Party's post 
Ad Copy Text  SALE hiện đang diễn ra tại cửa hàng và zara.com  SHITJE ME AKSION tani në dyqane dhe në zara.com  -
Link Description  N/A  N/A  N/A
Website Link  www.zara.com  www.zara.com  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 58  49  274
Like 434  263  66

ZARA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZARA Top 1 ads got 434 likes. ZARA uses a sentence with the finishing touch title: “SS20 SALE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZARA shared 58 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZARA should continue to optimize the ad content.

3.ZARA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://www.zara.com/vn/vi/woman-l1000.html?utm_source=ig_fb&utm_medium=social_paid&utm_content=post&utm_campaign=VN_sssale2020&fbclid=IwAR38qNjvQQSgdPQCLNMYYR7ZxcSec93uAdjeiGRmscJiwmtoFaSrX_ByMK8  https://www.zara.com/xk/sq/man-l534.html?utm_source=ig_fb&utm_medium=social_paid&utm_content=post&utm_campaign=XK_sssale2020   https://www.facebook.com/ZaraParty/?refid=28&_ft_=adid.6177847963881:qid.6840610601873505296:mf_story_key.-937880029681790237:is_sponsored.1:ei.AI@AQI4srRnqxsjFItlNfRg4ArAJP1Nc9ADDwhiHsOuNO2YL7zi7hVTxajD-18eRhq6EWfTvJ72j21VaCi0mQ4omPTa:top_level_post_id.167793161385136:content_owner_id_new.109010360596750:page_id.109010360596750:src.22:photo_attachments_list.%5B167790034718782,167790054718780,167790081385444,167790098052109%5D:photo_id.167790034718782:story_location.5:story_attachment_style.album:view_time.1592703631:filter.h_nor:tds_flgs.3:actrs.109010360596750:page_insights.%7B%22109010360596750%22:%7B%22page_id%22:109010360596750,%22page_id_type%22:%22page%22,%22actor_id%22:109010360596750,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592471235,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B167793161385136%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:109010360596750,%22page_id%22:109010360596750,%22post_id%22:167793161385136,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZARA are successful.

ZARA Creative Analysis: 

ZARA placed a Image ad in 2020-06-17-2020-06-20, and got 434 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZARA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Kosovo  N/A
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZARA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZARA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-18-2020-06-20  2020-06-17-2020-06-20
During  4 days  3 days 4 days 
Like  434  263  66
Share  6  2  6
Comment  23  8  8

Advertising effectiveness is a direct manifestation of advertising. ZARA ‘s Top 1 ad received 434 likes, 6 shares, 23 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZARA, helping ZARA to grasp the ad data more clearly.