Top Ads on ZARA
ZARA Background Introduction:
Welcome to ZARA’s official Facebook page for USA
ZARA has been advertising and marketing on Facebook for many years. And ZARA has placed 1102 of ads on the Facebook platform in the last month. In the past few years,ZARA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ZARA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZARA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZARA.
1.ZARA Top 3 Ads Basic Understanding
|Page Categories||Clothing (Brand)||Clothing (Brand)||Event Planner|
ZARA Marketing Objectives Analysis:
ZARA has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZARA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ZARA Top 3 Ads Content Display
|Ad Headline||SS20 SALE||SS SALE||Photos from Zara Sweet Party's post|
|Ad Copy Text||SALE hiện đang diễn ra tại cửa hàng và zara.com||SHITJE ME AKSION tani në dyqane dhe në zara.com||-|
|Text Word Count||58||49||274|
ZARA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ZARA Top 1 ads got 434 likes. ZARA uses a sentence with the finishing touch title: “SS20 SALE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ZARA shared 58 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZARA should continue to optimize the ad content.
3.ZARA Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZARA are successful.
ZARA Creative Analysis:
ZARA placed a Image ad in 2020-06-17-2020-06-20, and got 434 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ZARA Top 3 Ads Audience Analysis:
ZARA has the best conversion in N/A, and can advertise more in N/A in the future.
5.ZARA Top 3 Ads Performance Display
|During||4 days||3 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. ZARA ‘s Top 1 ad received 434 likes, 6 shares, 23 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZARA, helping ZARA to grasp the ad data more clearly.