ZAPEROCO Background Introduction:

Zaperoco Bar, el templo de la salsa en Cali, Colombia. Jueves de salsa en vivo. Abrimos previo a festivo.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZAPEROCO has been advertising and marketing on Facebook for many years. And ZAPEROCO has placed 2 of ads on the Facebook platform in the last month. In the past few years,ZAPEROCO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZAPEROCO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZAPEROCO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZAPEROCO.


1.ZAPEROCO Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Salsa Club  Salsa Club  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

ZAPEROCO Marketing Objectives Analysis: 

ZAPEROCO has been operating in Salsa Club for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZAPEROCO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZAPEROCO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Eze Y Su Sonido Pacífico Este Jueves 11 De Música En Vivo  ZAPEROCO
Ad Copy Text  Eze y su Sonido Pacífico este jueves 11 de abril de música en vivo en Zaperoco Bar.  Zaperoco Bar, el templo de la salsa en Cali. Jueves de Salsa en vivo.  -
Link Description  Music  N/A  -
Website Link  -
Text Word Count 85  69  -
Like 3  246  -

ZAPEROCO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZAPEROCO Top 1 ads got 3 likes. ZAPEROCO uses a sentence with the finishing touch title: “Eze Y Su Sonido Pacífico Este Jueves 11 De Música En Vivo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZAPEROCO shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZAPEROCO should continue to optimize the ad content.

3.ZAPEROCO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  -
Ad Time   2019-04-08-2019-04-10  2019-04-03-2019-04-06  -
Landing Page Link   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZAPEROCO are successful.

ZAPEROCO Creative Analysis: 

ZAPEROCO placed a Image ad in 2019-04-08-2019-04-10, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZAPEROCO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  Colombia  -
Language  German  Polish  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZAPEROCO has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZAPEROCO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-10  2019-04-03-2019-04-06  -
During  3 days  4 days
Like  3  246  -
Share  0  41  -
Comment  0  7  -

Advertising effectiveness is a direct manifestation of advertising. ZAPEROCO ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZAPEROCO, helping ZAPEROCO to grasp the ad data more clearly.