Top Ads on ZALORA

ZALORA Background Introduction:

Website fashion online terbesar Indonesia. Daftar newsletter dan dapatkan voucher belanja 75.000. Klik http://zlra.co/1oBbyDy CS: 021-29490100

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZALORA has been advertising and marketing on Facebook for many years. And ZALORA has placed 790 of ads on the Facebook platform in the last month. In the past few years,ZALORA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZALORA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZALORA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZALORA.

BigSpy

1.ZALORA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZALORA  ZALORA  ZALORA
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ZALORA Marketing Objectives Analysis: 

ZALORA has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZALORA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZALORA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ZALORA BIG FASHION SALE 2020  ZALORA Big Fashion Sale Basic Ruffle V Neck Swimsuit 
Ad Copy Text  【6月24至30日】 超抵優惠激減低至2折等住你!記低在日曆!  ZALORA Big Fashion Sale 24th-30th June Mark your calendar! Crazy deals on your favorite brands Add y...  Check out the trendiest & stylish collection in fashion you need in your closet. Shop top fashion br...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.zalora.sg
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 79  131  120
Like 9  4  0

ZALORA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZALORA Top 1 ads got 9 likes. ZALORA uses a sentence with the finishing touch title: “ZALORA BIG FASHION SALE 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZALORA shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZALORA should continue to optimize the ad content.

3.ZALORA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-06-18-2020-06-20  2020-06-19-2020-06-20  2020-05-29-2020-06-20
Landing Page Link  https://www.facebook.com/ZaloraHongKong/?_vref_=556284638366918&refid=7&_ft_=adid.6181757782649:qid.6840613264588277086:mf_story_key.1980602730443372974:is_sponsored.1:ei.AI@AQLKCKja8f_ygA9lQJj_9Q8iVztxej-EdZoOE4_jPVRkHtCYjpnr1rEKmqYzped0ZUrhzG2NQc2tTDtgcOwgDLR4:top_level_post_id.3011404568972885:content_owner_id_new.195535680559802:call_to_action_type.LEARN_MORE:page_id.195535680559802:src.22:photo_id.556284638366918:story_location.5:story_attachment_style.rich_media_collection:view_time.1592704389:filter.h_nor:tds_flgs.3:actrs.195535680559802:page_insights.%7B%22195535680559802%22:%7B%22page_id%22:195535680559802,%22page_id_type%22:%22page%22,%22actor_id%22:195535680559802,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592557609,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3011404568972885%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:195535680559802,%22page_id%22:195535680559802,%22post_id%22:3011404568972885,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/240227439374668/posts/3189143204483062/   https://www.zalora.sg/gay-giano-classic-leather-bomber-jacket-black-1248907.html?wt_sa=sg.Social+Media+Paid.Facebook.Smartly_SG-NA_FB_AllDevices_DPA-EC-Broad_Churned-Unisex-1845.Smartly_SG-NA_FB_AllDevices_DPA-MAI-EC-Broad_Churned-Unisex-1845_DPA-All_Products.blank&utm_source=Facebook&utm_medium=Social+Media+Paid&utm_campaign=Smartly_SG-NA_FB_AllDevices_DPA-EC-Broad&utm_content=Smartly_SG-NA_FB_AllDevices_DPA-MAI-EC-Broad_Churned-Unisex-1845_DPA-All_Products&utm_term=Smartly_SG-NA_FB_AllDevices_DPA-EC-Broad_Churned-Unisex-1845

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZALORA are successful.

ZALORA Creative Analysis: 

ZALORA placed a Video ad in 2020-06-18-2020-06-20, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZALORA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Singapore
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZALORA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZALORA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-19-2020-06-20  2020-05-29-2020-06-20
During  3 days  2 days 23 days 
Like  9  4  0
Share  3  0  7
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ZALORA ‘s Top 1 ad received 9 likes, 3 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZALORA, helping ZALORA to grasp the ad data more clearly.