Top Ads on ZAIRA
ZAIRA Background Introduction:
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ZAIRA has been advertising and marketing on Facebook for many years. And ZAIRA has placed 111 of ads on the Facebook platform in the last month. In the past few years,ZAIRA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ZAIRA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZAIRA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZAIRA.
1.ZAIRA Top 3 Ads Basic Understanding
|Page Categories||Clothing (Brand)||Clothing (Brand)||Clothing (Brand)|
ZAIRA Marketing Objectives Analysis:
ZAIRA has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZAIRA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ZAIRA Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Dress Anggun Malala||Dress Anggun Aysila||Casual Kiran - Exclusive Cotton Combed Set|
|Ad Copy Text||❤ Dress Anggun Malala ❤ Dress Malala dengan gaya anggun dan trendy yang adem sangat cocok dan ...||❤ Dress Anggun Aysila ❤ Dress Aysila dengan gaya anggun dan trendy yang adem sangat cocok dan ...||Casual Kiran - Exclusive Cotton Combed Set 1Set Casualwear Berkualitas - Dingin dipakai - Ukuran Bes...|
|Text Word Count||118||118||157|
ZAIRA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ZAIRA Top 1 ads got 448 likes. ZAIRA uses a sentence with the finishing touch title: “Dress Anggun Malala”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ZAIRA shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZAIRA should continue to optimize the ad content.
3.ZAIRA Top 3 Ads Creative Selection
|Landing Page Link||https://www.zaira.co.id/malala/||https://www.zaira.co.id/aysila/||https://www.zaira.co.id/set-kiran-2/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZAIRA are successful.
ZAIRA Creative Analysis:
ZAIRA placed a Video ad in 2020-06-07-2020-06-20, and got 448 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ZAIRA Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ZAIRA has the best conversion in Indonesia, and can advertise more in Indonesia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ZAIRA Top 3 Ads Performance Display
|During||14 days||41 days||465 days|
Advertising effectiveness is a direct manifestation of advertising. ZAIRA ‘s Top 1 ad received 448 likes, 16 shares, 46 comments in just 14 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZAIRA, helping ZAIRA to grasp the ad data more clearly.