Top Ads on ZAC
ZAC Background Introduction:
Dance Music Artist
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ZAC has been advertising and marketing on Facebook for many years. And ZAC has placed 135 of ads on the Facebook platform in the last month. In the past few years,ZAC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ZAC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZAC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZAC.
1.ZAC Top 3 Ads Basic Understanding
|Page Categories||Public Figure||Other||Other|
ZAC Marketing Objectives Analysis:
ZAC has been operating in Public Figure for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZAC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ZAC Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Stay Active And Healthy During This Tough Time!||Will by Zac||Red Zac Kappacher|
|Ad Copy Text||I think we can all agree that life is a little CRAZY right now. With the madness going on in the wo...||Will by Zac is an ethical and sustainable fashion brand. All our clothes and bedding are made from f...||Jetzt online tolle Angebote shoppen und profitieren! ✔️ Sofort abholbereit ✔️ Schnelle Lie...|
|Text Word Count||1032||161||135|
ZAC Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ZAC Top 1 ads got 560 likes. ZAC uses a sentence with the finishing touch title: “Stay Active And Healthy During This Tough Time!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ZAC shared 1032 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZAC should continue to optimize the ad content.
3.ZAC Top 3 Ads Creative Selection
|Landing Page Link||https://www.jointhemassivefam.zacperna.com.au/sales-page-36252102?fbclid=IwAR1k2xzOdvH8vMX4yOpdI_6E1VCROogIvYA8qIZ8jRvMOHIq3F0EhPuJZmI||https://www.facebook.com/WillbyZac/||https://www.redzac.at/redzac-world/produkt/ENVY-x360-15-cp0800ng-6PB71EA-dark-ash-silver-HP-2-in-1-Hybrid-15Zoll-Notebook?utm_source=23844688839050382&utm_medium=Storyad&utm_campaign=23844688839050382&utm_content=SV&fbclid=IwAR1rCKkmOzMYyYrfRT-UMjT6Tfnt8Nswyk2bPkeLl7MmOTSjBxvv342Hzu0|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZAC are successful.
ZAC Creative Analysis:
ZAC placed a Video ad in 2020-03-26-2020-06-12, and got 560 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ZAC Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ZAC has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ZAC Top 3 Ads Performance Display
|During||79 days||3 days||23 days|
Advertising effectiveness is a direct manifestation of advertising. ZAC ‘s Top 1 ad received 560 likes, 42 shares, 13 comments in just 79 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZAC, helping ZAC to grasp the ad data more clearly.