Top Ads on ZAB café

ZAB café Background Introduction:

RESPECT. TORRÉFACTION. MONTRÉAL. RESPECT. ROASTING. MONTREAL.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ZAB café has been advertising and marketing on Facebook for many years. And ZAB café has placed 40 of ads on the Facebook platform in the last month. In the past few years,ZAB café has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ZAB café on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ZAB café. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ZAB café.

BigSpy

1.ZAB café Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ZAB café  ZAB café  ZAB café
Page Categories  Local Business  Local Business  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

ZAB café Marketing Objectives Analysis: 

ZAB café has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ZAB café best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ZAB café Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ZAB café  CAFÉS / COFFEES N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  Roaster of the year in 2017, 2018, 2019  N/A
Website Link  zabcafe.com  zabcafe.com  zabcafe.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

ZAB café Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ZAB café Top 1 ads got 0 likes. ZAB café uses a sentence with the finishing touch title: “ZAB café”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ZAB café shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ZAB café should continue to optimize the ad content.

3.ZAB café Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-10-2020-06-10  2020-06-10-2020-06-10  2020-05-29-2020-06-10
Landing Page Link  https://zabcafe.com/collections/cafe  https://zabcafe.com/collections/cafe   https://zabcafe.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ZAB café are successful.

ZAB café Creative Analysis: 

ZAB café placed a Carousel ad in 2020-06-10-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ZAB café Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  Hungarian  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ZAB café has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ZAB café Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-10  2020-06-10-2020-06-10  2020-05-29-2020-06-10
During  1 days  1 days 13 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ZAB café ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ZAB café, helping ZAB café to grasp the ad data more clearly.