Top Ads on Yummie

Yummie Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Yummie has been advertising and marketing on Facebook for many years. And Yummie has placed 133 of ads on the Facebook platform in the last month. In the past few years,Yummie has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Yummie on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Yummie. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Yummie.

BigSpy

1.Yummie Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Yummie  Yummie  Yummie
Page Categories  Women's Clothing Store  Women's Clothing Store  Women's Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Yummie Marketing Objectives Analysis: 

Yummie has been operating in Women's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Yummie best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Yummie Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shapewear is about confidence  N/A Ultralight Seamless Shaping Thong 
Ad Copy Text  no setting  no setting  no setting
Link Description  Shapewear by Yummie is about embracing your curves. Shop body shapers for women and other essential pieces to find your best shapewear. Free shipping on orders 75+, UK and Ireland.  N/A  Seamless Shaping Thong This lightweight nylon shaping thong provides the perfect amount of support with our Yummie Hug. Level 2 light compression Wide 2-ply waistband provides shaping at the tummy Soft flat elastic at legs Comfortable sideseam free construction.
Website Link  yummie.eu  yummie.eu  yummie.eu
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Yummie Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Yummie Top 1 ads got 0 likes. Yummie uses a sentence with the finishing touch title: “Shapewear is about confidence”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Yummie shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Yummie should continue to optimize the ad content.

3.Yummie Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-05-2020-06-15  2020-06-15-2020-06-15  2020-05-24-2020-06-15
Landing Page Link  https://yummie.eu/collections/shapewear  https://yummie.eu/   https://yummie.eu/products/thong

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Yummie are successful.

Yummie Creative Analysis: 

Yummie placed a Image ad in 2020-06-05-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Yummie Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom,Ireland
Language  English  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Yummie has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Yummie Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-15  2020-06-15-2020-06-15  2020-05-24-2020-06-15
During  11 days  1 days 23 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Yummie ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Yummie, helping Yummie to grasp the ad data more clearly.