Top Ads on Youth Platform

Youth Platform Background Introduction:

Greece's youth/street culture site / free-press www.platform.gr * https://twitter.com/Platformgr * http://platformgr.tumblr.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Youth Platform has been advertising and marketing on Facebook for many years. And Youth Platform has placed 74 of ads on the Facebook platform in the last month. In the past few years,Youth Platform has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Youth Platform on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Youth Platform. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Youth Platform.

BigSpy

1.Youth Platform Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Youth Platform  Youth Platform  Youth Platform
Page Categories  Website  News & Media Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Youth Platform Marketing Objectives Analysis: 

Youth Platform has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Youth Platform best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Youth Platform Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CDI à pourvoir le 30 juin en Centre-Val de Loire !  7 στόχοι που θα σε κάνουν καλύτερο άνθρωπο - Platform.gr e-Job Dating à Angers - CDI à pourvoir le 7 juillet 
Ad Copy Text   Les entreprises de Chartres, Orléans, Tours et Mer recrutent en #CDI le 30 juin ! Postes à pourv...  Μπορείς να καταφέρεις τα πάντα. Αρκεί να το θέλεις!  -
Link Description  Nombreuses offres à pourvoir ! Rencontrez les recruteurs de votre ville !  Η αλήθεια είναι ότι βρίσκω αυτή την φράση λίγο πιεστική. «Μπορείς να καταφέρεις τα πάντα, αρκεί να το θέλεις». Λες δηλαδή, και δεν  Nombreuses offres à pourvoir ! Rencontrez les recruteurs de votre ville !
Website Link  job.wiz.bi  www.platform.gr  wiz.bi
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 450  92  312
Like 144  53  3

Youth Platform Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Youth Platform Top 1 ads got 144 likes. Youth Platform uses a sentence with the finishing touch title: “CDI à pourvoir le 30 juin en Centre-Val de Loire !”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Youth Platform shared 450 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Youth Platform should continue to optimize the ad content.

3.Youth Platform Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-20  2020-03-24-2020-06-17  2020-06-16-2020-06-17
Landing Page Link  https://www.wizbii.com/events/chartres-e-job-dating-30-juin-2020-cavdf-jun-2020-chartres?utm_campaign=chartres-30062020&utm_source=facebook-ads&utm_medium=social&utm_term&utm_content  https://www.platform.gr/life/living/72839-7-stoxoi-pou-tha-se-kanoun-kalytero-anthropo   https://www.wizbii.com/events/angers-caam-e-job-dating-7-juillet-2020-jul-2020-angers?utm_campaign=caam-ejd-07072020&utm_source=facebook-ads-2&utm_medium=social&utm_term=&utm_content=&fbclid=IwAR16VUFjSQ-GvrrauGMt8A2lLFu6uynCeCOZKJGPYlpgpvvZzfdJklCp_9k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Youth Platform are successful.

Youth Platform Creative Analysis: 

Youth Platform placed a Image ad in 2020-06-09-2020-06-20, and got 144 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Youth Platform Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  Greece  France
Language  French  Greek  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Youth Platform has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Youth Platform Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-03-24-2020-06-17  2020-06-16-2020-06-17
During  12 days  86 days 2 days 
Like  144  53  3
Share  88  3  0
Comment  112  0  2

Advertising effectiveness is a direct manifestation of advertising. Youth Platform ‘s Top 1 ad received 144 likes, 88 shares, 112 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Youth Platform, helping Youth Platform to grasp the ad data more clearly.