Top Ads on YourStory

YourStory Background Introduction:

YourStory is India’s leading media platform for entrepreneurs & the entrepreneurial ecosystem. FAQs here: http://yourstory.com/frequently-asked-questions/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

YourStory has been advertising and marketing on Facebook for many years. And YourStory has placed 69 of ads on the Facebook platform in the last month. In the past few years,YourStory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for YourStory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for YourStory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from YourStory.

BigSpy

1.YourStory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  YourStory  YourStory  YourStory
Page Categories  Sports & Recreation  Company  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

YourStory Marketing Objectives Analysis: 

YourStory has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. YourStory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.YourStory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Savęs pajautimo, atradimų ir džiaugsmo savaitgalis moterims  Register now to join the retail revolution! Want to know the future of trading and investing? 
Ad Copy Text  Kviečiu Tave į savaitgalį Merginoms ir Moterims.♕ Tai bus Tavo laikas - Tavo meilės sau išrai...  At Lowe's Innovation Labs Accelerator Program we're joining hands with startups to solve tomorrow's ...  5paisa is India’s first-ever Fintech company to go public. The platform provides next-generation t...
Link Description  Wellness · 171 people  Hear from iconic gamechangers  Welcome! You are invited to join a webinar: Money Matters with Shradha Sharma. After registering, you will receive a confirmation email about joining the webinar.
Website Link  www.facebook.com  events.yourstory.com  bit.ly
CTA  EVENT_RSVP  SIGN_UP  SIGN_UP
Text Word Count 3798  127  521
Like 4  19  276

YourStory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. YourStory Top 1 ads got 4 likes. YourStory uses a sentence with the finishing touch title: “Savęs pajautimo, atradimų ir džiaugsmo savaitgalis moterims”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. YourStory shared 3798 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. YourStory should continue to optimize the ad content.

3.YourStory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-18  2020-06-14-2020-06-15  2020-06-08-2020-06-15
Landing Page Link  https://www.facebook.com/914294662066856/posts/1667280150101633/  https://events.yourstory.com/lowes-innovation-labs   https://zoom.us/webinar/register/WN_768kS-bQTu-l-Dqakn3Obw?fbclid=IwAR0UGYcD3wzrcqxKcSKF-ehWRToeyjZDPXfYbIz6mP_C9554UwR6VnitrZU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by YourStory are successful.

YourStory Creative Analysis: 

YourStory placed a Image ad in 2020-06-15-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.YourStory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lithuania  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

YourStory has the best conversion in Lithuania, and can advertise more in Lithuania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.YourStory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-06-14-2020-06-15  2020-06-08-2020-06-15
During  4 days  2 days 8 days 
Like  4  19  276
Share  0  2  6
Comment  0  1  7

Advertising effectiveness is a direct manifestation of advertising. YourStory ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for YourStory, helping YourStory to grasp the ad data more clearly.