Top Ads on Yema

Yema Background Introduction:

Créée en 1948 par Henry Louis Belmont à Besançon en France, Yema a pour ambition de penser, créer, assembler et produire des montres de haute qualité.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Yema has been advertising and marketing on Facebook for many years. And Yema has placed 231 of ads on the Facebook platform in the last month. In the past few years,Yema has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Yema on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Yema. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Yema.

BigSpy

1.Yema Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Yema  Yema  Yema
Page Categories  Supermarket  Jewelry & Watches Company  Jewelry & Watches Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Yema Marketing Objectives Analysis: 

Yema has been operating in Supermarket for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Yema best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Yema Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aceite de Coco Orgánico Extra Virgen | YEMA  イエマ フランスを象徴する腕時計 This Wearable, Affordable New Chronograph Watch Packs a Seiko Automatic Movement 
Ad Copy Text  Productos ricos, sanos y a precio accesible YEMA - Entrega a domicilio en 120min en la CDMX ⚡ Env...  no setting  "Avec un cadran "panda renversé" (sous-compteurs blancs sur un cadran noir), un effet esthétique s...
Link Description  N/A  イエマのヒストリーはここから  Yema's newest vintage-inspired watch revives a classic chronograph from the 1960s with a Seiko automatic movement and solid modern features.
Website Link  yema.mx  jp.yema.com  gearpatrol.com
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 168  0  257
Like 0  0  150

Yema Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Yema Top 1 ads got 0 likes. Yema uses a sentence with the finishing touch title: “Aceite de Coco Orgánico Extra Virgen | YEMA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Yema shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Yema should continue to optimize the ad content.

3.Yema Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-11-2020-06-16  2019-02-25-2020-06-16  2019-09-12-2020-06-14
Landing Page Link  https://yema.mx/p/fusilli?gclid=EAIaIQobChMI-vrckuf86QIViLzACh3nQA8GEAAYASAAEgJhSvD_BwE&utm_source=facebook_ad&utm_medium=feeds_rightcolumn&utm_campaign=catalog_prospective+customers&utm_content=best_sellers_11june2020&utm_term&utm_audience=cdmx_prospective-customers&utm_kpi=conversions&fbclid=IwAR15C-gbGpv_hcv7k8jj-P9_Fc07jbffSgBl3Ga0x0xnElEVgR_a4sM6OWo  https://jp.yema.com/pages/our-story   https://gearpatrol.com/2019/09/15/yema-speedgraf-automatic-chronograph-watch-seiko-ne86/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Yema are successful.

Yema Creative Analysis: 

Yema placed a Carousel ad in 2020-06-11-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Yema Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Japan  Singapore,Israel
Language  Portuguese  Japanese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Yema has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Yema Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2019-02-25-2020-06-16  2019-09-12-2020-06-14
During  6 days  478 days 277 days 
Like  0  0  150
Share  0  0  2
Comment  0  0  11

Advertising effectiveness is a direct manifestation of advertising. Yema ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Yema, helping Yema to grasp the ad data more clearly.