Top Ads on Yahoo

Yahoo Background Introduction:

The official Facebook page for Yahoo. We share the best content created by our network of properties.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Yahoo has been advertising and marketing on Facebook for many years. And Yahoo has placed 2562 of ads on the Facebook platform in the last month. In the past few years,Yahoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Yahoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Yahoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Yahoo.

BigSpy

1.Yahoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Yahoo  Yahoo  Yahoo
Page Categories  Website  Media/News Company  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Yahoo Marketing Objectives Analysis: 

Yahoo has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Yahoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Yahoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  It’s raining sixes: These guys made bowlers look very ordinary - Yahoo! Cricket.  You can exercise while sitting at work or home 1300款【結帳再9折!!】 
Ad Copy Text  #OnThisDay: Eoin Morgan breaks a glorious joint record held by three of modern-day greats.  Fit your exercise regiment into your workday Buy one here: https://amzn.to/2MEntpO Our team is de...  -
Link Description  

On this day in 2019, Eoin Morgan blasted a record 17 sixes in his 148-run knock during a World Cup match against Afghanistan at Manchester. The England captain broke the previous record of 16 maximums held jointly by AB de Villiers, Chris Gayle and Rohit Sharma. Let’s take a look at the top...

 N/A  限時開搶!! 買了不吃虧❤️買爆!!賺爆!!
Website Link  cricket.yahoo.net  www.yahoo.com  goo.gl
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 90  323  1590
Like 80  21848  9

Yahoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Yahoo Top 1 ads got 80 likes. Yahoo uses a sentence with the finishing touch title: “It’s raining sixes: These guys made bowlers look very ordinary - Yahoo! Cricket.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Yahoo shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Yahoo should continue to optimize the ad content.

3.Yahoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-17-2020-06-19  2020-02-18-2020-06-19  2020-06-18-2020-06-18
Landing Page Link  https://cricket.yahoo.net/photos/its-raining-sixes-most-sixes-in-an-innings-odi-eoin-morgan-rohit-sharma-ab-de-villiers-chris-gayle?al_applink_data=%7B%22target_url%22:%22https:%5C/%5C/cricket.yahoo.net%5C/photos%5C/its-raining-sixes-most-sixes-in-an-innings-odi-eoin-morgan-rohit-sharma-ab-de-villiers-chris-gayle?ncid%3Dfacebook_yahoocrick_sebmgibnbbu%22,%22extras%22:%5B%5D,%22referer_app_link%22:%7B%22url%22:%22fb:%5C/%5C/%5C/%22,%22app_name%22:%22Facebook%22%7D%7D  https://www.yahoo.com/video/intheknow/workout-while-sitting-home-212845338.html?ncid=facebook_newyahooq1_splka3me3xs   https://login.yahoo.com/config/login?.pd=c%3DlVuuuM272e4FzSWCFQRlEd3GYg--&.lg=tw&.intl=tw&.src=mall&.done=https://tw.user.mall.yahoo.com/edm/list?sid%3Demae1999%26.scrumb%3D0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Yahoo are successful.

Yahoo Creative Analysis: 

Yahoo placed a Image ad in 2020-06-17-2020-06-19, and got 80 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Yahoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  Pakistan,Bangladesh,Algeria...  N/A
Language  English  English  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Yahoo has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Yahoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-02-18-2020-06-19  2020-06-18-2020-06-18
During  3 days  123 days 1 days 
Like  80  21848  9
Share  0  2833  0
Comment  1  915  0

Advertising effectiveness is a direct manifestation of advertising. Yahoo ‘s Top 1 ad received 80 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Yahoo, helping Yahoo to grasp the ad data more clearly.