Top Ads on Yahoo Now

Yahoo Now Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Yahoo Now has been advertising and marketing on Facebook for many years. And Yahoo Now has placed 19 of ads on the Facebook platform in the last month. In the past few years,Yahoo Now has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Yahoo Now on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Yahoo Now. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Yahoo Now.

BigSpy

1.Yahoo Now Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Yahoo Now  Yahoo Now  Yahoo Now
Page Categories  Show  Show  Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Yahoo Now Marketing Objectives Analysis: 

Yahoo Now has been operating in Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Yahoo Now best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Yahoo Now Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Reporter forgets to check background before broadcasting live: 'When you see it...'  ABC reporter forgets to wear pants during live broadcast: 'When WFH goes wrong' Eerie figure spotted in background of viral video: ‘It doesn’t look human’ 
Ad Copy Text  "I think they realized what was going on."  "It’s a weird time.”  “The amount of anxiety I have from this video..."
Link Description  The reporter and her husband are probably embarrassed by the blunder, but Twitter... doesn't seem to mind.  An ABC reporter turned heads when he appeared during a segment on “Good Morning America” wearing what appeared to be just boxers.  “The amount of anxiety I have from this video. That’s someone literally poking their head to look at you."
Website Link  www.yahoo.com  www.yahoo.com  www.yahoo.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 42  24  51
Like 2145  1339  270

Yahoo Now Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Yahoo Now Top 1 ads got 2145 likes. Yahoo Now uses a sentence with the finishing touch title: “Reporter forgets to check background before broadcasting live: 'When you see it...'”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Yahoo Now shared 42 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Yahoo Now should continue to optimize the ad content.

3.Yahoo Now Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-23-2020-05-03  2020-04-28-2020-05-03  2020-04-23-2020-05-02
Landing Page Link  https://www.yahoo.com/now/2020-04-21-reporter-forgets-to-check-background-before-broadcasting-live-when-you-see-it-24059625.html?ncid=facebook_newyahooq1_splka3me3xs  https://www.yahoo.com/now/2020-04-28-will-reeve-forgets-pants-gma-abc-24134470.html?ncid=facebook_projecttil_azfbix1qq3o   https://www.yahoo.com/now/2020-04-22-tiktok-users-spot-possible-home-intruder-in-viral-video-24068345.html?ncid=facebook_projecttil_azfbix1qq3o

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Yahoo Now are successful.

Yahoo Now Creative Analysis: 

Yahoo Now placed a Image ad in 2020-04-23-2020-05-03, and got 2145 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Yahoo Now Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh,Philippines,Pakistan...  Nepal,Morocco,India...  Pakistan,Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Yahoo Now has the best conversion in Bangladesh,Philippines,Pakistan..., and can advertise more in Bangladesh,Philippines,Pakistan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Yahoo Now Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-05-03  2020-04-28-2020-05-03  2020-04-23-2020-05-02
During  11 days  6 days 10 days 
Like  2145  1339  270
Share  308  598  98
Comment  105  312  110

Advertising effectiveness is a direct manifestation of advertising. Yahoo Now ‘s Top 1 ad received 2145 likes, 308 shares, 105 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Yahoo Now, helping Yahoo Now to grasp the ad data more clearly.