Top Ads on Yahoo Finance
Yahoo Finance Background Introduction:
Yahoo Finance is the Internet's leading business news and financial data website. Also on Twitter and Instagram @yahoofinance.
Yahoo Finance has been advertising and marketing on Facebook for many years. And Yahoo Finance has placed 75 of ads on the Facebook platform in the last month. In the past few years,Yahoo Finance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Yahoo Finance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Yahoo Finance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Yahoo Finance.
1.Yahoo Finance Top 3 Ads Basic Understanding
|Name||Yahoo Finance||Yahoo Finance||Yahoo Finance|
Yahoo Finance Marketing Objectives Analysis:
Yahoo Finance has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Yahoo Finance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Yahoo Finance Top 3 Ads Content Display
|Ad Headline||How small- and medium-sized businesses can stay nimble and secure in a COVID-19 world||Verizon’s security experts explain how SMBs can safely harness mobile innovation||Yahoo Finance Live|
|Ad Copy Text||In the “new normal” security is more important than ever for SMBs — but that doesn’t require...||Verizon’s security experts show how businesses can take advantage of mobility while remaining secu...||The news you need about your money, streaming free anywhere you go.|
|Link Description||Mobile empowers small and medium-sized businesses. It also leaves them vulnerable.||Mobile empowers small and medium-sized businesses. It also leaves them vulnerable.||8 hours of live coverage.|
|Text Word Count||124||136||67|
Yahoo Finance Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Yahoo Finance Top 1 ads got 14 likes. Yahoo Finance uses a sentence with the finishing touch title: “How small- and medium-sized businesses can stay nimble and secure in a COVID-19 world”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Yahoo Finance shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Yahoo Finance should continue to optimize the ad content.
3.Yahoo Finance Top 3 Ads Creative Selection
|Landing Page Link||https://finance.yahoo.com/news/sponsored-how-sm-bs-can-tap-into-the-power-of-mobile-without-sacrificing-security-153125689.html||https://finance.yahoo.com/news/sponsored-how-sm-bs-can-tap-into-the-power-of-mobile-without-sacrificing-security-153125689.html||https://finance.yahoo.com/videos?ncid=dcm_23629713_269032739_463294856_129312734|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Yahoo Finance are successful.
Yahoo Finance Creative Analysis:
Yahoo Finance placed a Image ad in 2020-05-27-2020-06-05, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Yahoo Finance Top 3 Ads Audience Analysis:
Yahoo Finance has the best conversion in N/A, and can advertise more in N/A in the future.
5.Yahoo Finance Top 3 Ads Performance Display
|During||10 days||4 days||57 days|
Advertising effectiveness is a direct manifestation of advertising. Yahoo Finance ‘s Top 1 ad received 14 likes, 1 shares, 5 comments in just 10 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Yahoo Finance, helping Yahoo Finance to grasp the ad data more clearly.