Top Ads on Yahoo Finance

Yahoo Finance Background Introduction:

Yahoo Finance is the Internet's leading business news and financial data website. Also on Twitter and Instagram @yahoofinance.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Yahoo Finance has been advertising and marketing on Facebook for many years. And Yahoo Finance has placed 75 of ads on the Facebook platform in the last month. In the past few years,Yahoo Finance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Yahoo Finance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Yahoo Finance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Yahoo Finance.

BigSpy

1.Yahoo Finance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Yahoo Finance  Yahoo Finance  Yahoo Finance
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Yahoo Finance Marketing Objectives Analysis: 

Yahoo Finance has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Yahoo Finance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Yahoo Finance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How small- and medium-sized businesses can stay nimble and secure in a COVID-19 world  Verizon’s security experts explain how SMBs can safely harness mobile innovation Yahoo Finance Live 
Ad Copy Text  In the “new normal” security is more important than ever for SMBs — but that doesn’t require...  Verizon’s security experts show how businesses can take advantage of mobility while remaining secu...  The news you need about your money, streaming free anywhere you go.
Link Description  Mobile empowers small and medium-sized businesses. It also leaves them vulnerable.  Mobile empowers small and medium-sized businesses. It also leaves them vulnerable.  8 hours of live coverage.
Website Link  finance.yahoo.com  finance.yahoo.com  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  WATCH_MORE
Text Word Count 124  136  67
Like 14  18  71

Yahoo Finance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Yahoo Finance Top 1 ads got 14 likes. Yahoo Finance uses a sentence with the finishing touch title: “How small- and medium-sized businesses can stay nimble and secure in a COVID-19 world”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Yahoo Finance shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Yahoo Finance should continue to optimize the ad content.

3.Yahoo Finance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-27-2020-06-05  2020-05-27-2020-05-30  2020-03-27-2020-05-22
Landing Page Link  https://finance.yahoo.com/news/sponsored-how-sm-bs-can-tap-into-the-power-of-mobile-without-sacrificing-security-153125689.html  https://finance.yahoo.com/news/sponsored-how-sm-bs-can-tap-into-the-power-of-mobile-without-sacrificing-security-153125689.html   https://finance.yahoo.com/videos?ncid=dcm_23629713_269032739_463294856_129312734

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Yahoo Finance are successful.

Yahoo Finance Creative Analysis: 

Yahoo Finance placed a Image ad in 2020-05-27-2020-06-05, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Yahoo Finance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Moldavia,United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Yahoo Finance has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Yahoo Finance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-05  2020-05-27-2020-05-30  2020-03-27-2020-05-22
During  10 days  4 days 57 days 
Like  14  18  71
Share  1  1  1
Comment  5  0  2

Advertising effectiveness is a direct manifestation of advertising. Yahoo Finance ‘s Top 1 ad received 14 likes, 1 shares, 5 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Yahoo Finance, helping Yahoo Finance to grasp the ad data more clearly.