Top Ads on Yahoo!奇摩新聞

Yahoo!奇摩新聞 Background Introduction:

火熱的新聞,熱血的看,撩亂的人間,通透的心…Yahoo!奇摩新聞粉絲團即時而多元的報導,歡迎網友互動留言,掌握大千世界,就在彈指之間。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Yahoo!奇摩新聞 has been advertising and marketing on Facebook for many years. And Yahoo!奇摩新聞 has placed 61 of ads on the Facebook platform in the last month. In the past few years,Yahoo!奇摩新聞 has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Yahoo!奇摩新聞 on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Yahoo!奇摩新聞. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Yahoo!奇摩新聞.

BigSpy

1.Yahoo!奇摩新聞 Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Yahoo!奇摩新聞  Yahoo!奇摩新聞  Yahoo!奇摩新聞
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Yahoo!奇摩新聞 Marketing Objectives Analysis: 

Yahoo!奇摩新聞 has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Yahoo!奇摩新聞 best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Yahoo!奇摩新聞 Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  疫情衝擊經濟壓力大 專家建議:三險千萬不能停! - Yahoo奇摩新聞  長期處於壓力狀態 小心老化提早報到 - Yahoo奇摩新聞 醫事人員禁出國 大罵:那為何媽祖可以遶境! - Yahoo奇摩新聞 
Ad Copy Text  -  -  -
Link Description  肺炎肆虐全球,尤其是疫情的變化瞬息難測,因此每天的疫情快報都讓國人的心情也跟著七上八下,甚至還有不少人的生活步調被打亂,擔憂與恐懼所帶來的壓力,導致身心出現狀況...  現代人生活腳步緊湊,面對家庭、職場等各種大小事,一不小心可能就搞得身心俱疲,長期累積壓力下,恐讓身心都難以承受外,還可能面臨提早老化的風險...  新冠肺炎疫情持續燃燒,中央流行疫情指揮中指揮官陳時中今天宣布,即日起醫事人員除報准外不得出國,如有出國研習或是開會等行程,可向各縣市衛生局申請,報核通過了才可放行。陳時中表示,因為不管是任何一個區域,...
Website Link  bit.ly  bit.ly  bit.ly
CTA      
Text Word Count 207  239  231
Like 5711  17533  1088

Yahoo!奇摩新聞 Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Yahoo!奇摩新聞 Top 1 ads got 5711 likes. Yahoo!奇摩新聞 uses a sentence with the finishing touch title: “疫情衝擊經濟壓力大 專家建議:三險千萬不能停! - Yahoo奇摩新聞”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Yahoo!奇摩新聞 shared 207 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Yahoo!奇摩新聞 should continue to optimize the ad content.

3.Yahoo!奇摩新聞 Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-10  2020-05-27-2020-06-06  2020-02-24-2020-02-24
Landing Page Link  https://tw.news.yahoo.com/%E7%96%AB%E6%83%85%E8%A1%9D%E6%93%8A%E7%B6%93%E6%BF%9F%E5%A3%93%E5%8A%9B%E5%A4%A7-%E5%B0%88%E5%AE%B6%E5%BB%BA%E8%AD%B0%E4%B8%89%E9%9A%AA%E5%8D%83%E8%90%AC%E4%B8%8D%E8%83%BD%E5%81%9C-051733765.html  https://tw.news.yahoo.com/%E9%95%B7%E6%9C%9F%E8%99%95%E6%96%BC%E5%A3%93%E5%8A%9B%E7%8B%80%E6%85%8B-%E5%B0%8F%E5%BF%83%E8%80%81%E5%8C%96%E6%8F%90%E6%97%A9%E5%A0%B1%E5%88%B0-000000459.html   https://bit.ly/2wH3C44

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Yahoo!奇摩新聞 are successful.

Yahoo!奇摩新聞 Creative Analysis: 

Yahoo!奇摩新聞 placed a Image ad in 2020-06-03-2020-06-10, and got 5711 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Yahoo!奇摩新聞 Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  China  N/A
Language  Chinese (Traditional)  Chinese (Traditional)  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Yahoo!奇摩新聞 has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Yahoo!奇摩新聞 Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-10  2020-05-27-2020-06-06  2020-02-24-2020-02-24
During  8 days  11 days 1 days 
Like  5711  17533  1088
Share  452  1401  66
Comment  70  128  307

Advertising effectiveness is a direct manifestation of advertising. Yahoo!奇摩新聞 ‘s Top 1 ad received 5711 likes, 452 shares, 70 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Yahoo!奇摩新聞, helping Yahoo!奇摩新聞 to grasp the ad data more clearly.