Top Ads on YachtLife

YachtLife Background Introduction:

The #1 way to charter/rent luxury yachts, anywhere in the world. Our mobile apps are available on both iOS and Android. Download and enjoy. You deserve it!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

YachtLife has been advertising and marketing on Facebook for many years. And YachtLife has placed 22 of ads on the Facebook platform in the last month. In the past few years,YachtLife has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for YachtLife on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for YachtLife. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from YachtLife.

BigSpy

1.YachtLife Top 3 Ads Basic Understanding

   top1  top2  top3
Name  YachtLife  YachtLife  YachtLife
Page Categories  Boat Rental  Boat Rental  Boat Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

YachtLife Marketing Objectives Analysis: 

YachtLife has been operating in Boat Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. YachtLife best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.YachtLife Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The First App That Lets You Charter Luxury Yachts  See Why YachtLife is Ibiza's #1 Luxury Yacht Charter The First App That Lets You Charter Luxury Yachts  
Ad Copy Text  Be a boss in The Hamptons and move the party to the water on your private yacht.  Be a boss in Dubai and move the party to the water on your private yacht.  "With the simplicity of an app, the company offers fully crewed yachts around the world. With the to...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  itunes.apple.com
CTA  LEARN_MORE  LEARN_MORE  USE_APP
Text Word Count 81  74  159
Like 0  0  0

YachtLife Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. YachtLife Top 1 ads got 0 likes. YachtLife uses a sentence with the finishing touch title: “The First App That Lets You Charter Luxury Yachts ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. YachtLife shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. YachtLife should continue to optimize the ad content.

3.YachtLife Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2018-08-21-2019-05-09  2018-10-28-2019-05-09  2019-03-26-2019-05-09
Landing Page Link  http://play.google.com/store/apps/details?id=com.yachtlife  https://itunes.apple.com/app/id980300205   https://itunes.apple.com/app/id980300205

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by YachtLife are successful.

YachtLife Creative Analysis: 

YachtLife placed a Video ad in 2018-08-21-2019-05-09, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.YachtLife Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Canada  United Arab Emirates  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

YachtLife has the best conversion in United Kingdom,Canada, and can advertise more in United Kingdom,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.YachtLife Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-08-21-2019-05-09  2018-10-28-2019-05-09  2019-03-26-2019-05-09
During  262 days  194 days 45 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. YachtLife ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 262 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for YachtLife, helping YachtLife to grasp the ad data more clearly.