Top Ads on YMCA of Greater Toronto

YMCA of Greater Toronto Background Introduction:

www.ymcagta.org Our Vision: Our communities will be home to the healthiest children, teens and young adults.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

YMCA of Greater Toronto has been advertising and marketing on Facebook for many years. And YMCA of Greater Toronto has placed 25 of ads on the Facebook platform in the last month. In the past few years,YMCA of Greater Toronto has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for YMCA of Greater Toronto on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for YMCA of Greater Toronto. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from YMCA of Greater Toronto.

BigSpy

1.YMCA of Greater Toronto Top 3 Ads Basic Understanding

   top1  top2  top3
Name  YMCA of Greater Toronto  YMCA of Greater Toronto  YMCA of Greater Toronto
Page Categories  Youth Organization  Youth Organization  Youth Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

YMCA of Greater Toronto Marketing Objectives Analysis: 

YMCA of Greater Toronto has been operating in Youth Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. YMCA of Greater Toronto best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.YMCA of Greater Toronto Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The YMCA of Greater Toronto's Drive-thru Food Drive  YMCA of Greater Toronto YMCA of Greater Toronto 
Ad Copy Text  The YMCA of Greater Toronto is stepping up to help the community during the COVID-19 crisis. One of ...  Show vulnerable people in your community that they're not alone. Donate to the YMCA GTA to help chan...  Show vulnerable people in your community that they're not alone. Donate to the YMCA GTA to help chan...
Link Description  ‏قضايا‏  N/A  N/A
Website Link  ymcagta.org  ymcagta.org  ymcagta.org
CTA  EVENT_RSVP  DONATE_NOW  DONATE_NOW
Text Word Count 3248  127  127
Like 30  95  35

YMCA of Greater Toronto Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. YMCA of Greater Toronto Top 1 ads got 30 likes. YMCA of Greater Toronto uses a sentence with the finishing touch title: “The YMCA of Greater Toronto's Drive-thru Food Drive”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. YMCA of Greater Toronto shared 3248 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. YMCA of Greater Toronto should continue to optimize the ad content.

3.YMCA of Greater Toronto Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-30-2020-05-01  2019-11-29-2019-12-13  2019-11-29-2019-12-10
Landing Page Link  http://ymcagta.org/covid-fund  http://ymcagta.org/changelives/?utm_campaign=10334_YMCA_HolidayDigital&utm_source=facebook&utm_medium=carousel&utm_content=1080x1080_V1_Option1_Donate+now&fbclid=IwAR0UUh6oRhu8FYRcOFRxF9nnPIjR921PsAgfn5JQXfWE_3yb23h0M3BHtiI   http://ymcagta.org/changelives/?utm_campaign=10334_YMCA_HolidayDigital&utm_source=facebook&utm_medium=carousel&utm_content=1080x1080_V1_Option1_Donate+now&fbclid=IwAR2lTiKPo39tNrFyJukGkk3yz0qT0G6KYg_JxVZPIpttl3vf8EZd3UbV8S8

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by YMCA of Greater Toronto are successful.

YMCA of Greater Toronto Creative Analysis: 

YMCA of Greater Toronto placed a Image ad in 2020-04-30-2020-05-01, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.YMCA of Greater Toronto Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  N/A
Language  Arabic  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

YMCA of Greater Toronto has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.YMCA of Greater Toronto Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-05-01  2019-11-29-2019-12-13  2019-11-29-2019-12-10
During  2 days  15 days 12 days 
Like  30  95  35
Share  0  5  3
Comment  2  8  0

Advertising effectiveness is a direct manifestation of advertising. YMCA of Greater Toronto ‘s Top 1 ad received 30 likes, 0 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for YMCA of Greater Toronto, helping YMCA of Greater Toronto to grasp the ad data more clearly.