Top Ads on YETI

YETI Background Introduction:

Built For The Wild

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

YETI has been advertising and marketing on Facebook for many years. And YETI has placed 279 of ads on the Facebook platform in the last month. In the past few years,YETI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for YETI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for YETI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from YETI.

BigSpy

1.YETI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  YETI  YETI  YETI
Page Categories  Outdoor & Sporting Goods Company  Other  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

YETI Marketing Objectives Analysis: 

YETI has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. YETI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.YETI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NEW ROADIE®24 HARD COOLER  RESTAURANT LE YETI La GIFTS FOR EXTRA-MILE MOMS 
Ad Copy Text  We went back to the drawing board and rebuilt our best-selling cooler—because we could.  Restaurant le Yeti - Ouvert du mardi au samedi de midi et soir. Résa au 07 66 67 88 05  We went back to the drawing board and rebuilt our best-selling cooler—because we could.
Link Description  GET A CLOSER LOOK  N/A  SHOP FOR MOM
Website Link  www.yeti.com  www.restaurantleyeti.fr  www.yeti.com
CTA  SHOP_NOW  BOOK_TRAVEL  SHOP_NOW
Text Word Count 89  87  89
Like 2980  26  1131

YETI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. YETI Top 1 ads got 2980 likes. YETI uses a sentence with the finishing touch title: “NEW ROADIE®24 HARD COOLER”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. YETI shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. YETI should continue to optimize the ad content.

3.YETI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-08-2020-06-18  2020-06-05-2020-06-18  2020-06-08-2020-06-16
Landing Page Link  https://www.yeti.com/en_US/hard-coolers/roadie-24-hard-cooler/YR24.html?utm_source=facebook&utm_medium=paid_social_brand&utm_campaign=roadie-24-product-launch-campaign-2020&utm_term=prospecting&utm_content=static&fbclid=IwAR2Ub9zwxA4ncG38RL9FCrLirKHZrFmQd-x8mop1SjMc_gEjkIW8c6WTiFw  http://www.restaurantleyeti.fr/la-carte/?fbclid=IwAR21_RuYJHxnUzfyzCYJ39grUaZDAQNMVMz05ODEppcM9iXiBI_tF60mTdk   https://www.yeti.com/en_US/hard-coolers/roadie-24-hard-cooler/YR24.html?utm_source=facebook&utm_medium=paid_social_brand&utm_campaign=roadie-24-product-launch-campaign-2020&utm_term=prospecting&utm_content=carousel

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by YETI are successful.

YETI Creative Analysis: 

YETI placed a Image ad in 2020-06-08-2020-06-18, and got 2980 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.YETI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  Hungarian  Spanish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

YETI has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.YETI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-06-05-2020-06-18  2020-06-08-2020-06-16
During  11 days  14 days 9 days 
Like  2980  26  1131
Share  178  1  33
Comment  395  3  114

Advertising effectiveness is a direct manifestation of advertising. YETI ‘s Top 1 ad received 2980 likes, 178 shares, 395 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for YETI, helping YETI to grasp the ad data more clearly.