Top Ads on Xoom

Xoom Background Introduction:

Xoom is the easiest way to send money, reload phones, and pay bills around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Xoom has been advertising and marketing on Facebook for many years. And Xoom has placed 521 of ads on the Facebook platform in the last month. In the past few years,Xoom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Xoom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Xoom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Xoom.

BigSpy

1.Xoom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Xoom  Xoom  Xoom
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Xoom Marketing Objectives Analysis: 

Xoom has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Xoom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Xoom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fast Bank Deposits or Cash Pickup  Fast Bank Deposits or Cash Pickup Send money around the world fast with Xoom. 
Ad Copy Text  PayPal Introduces Xoom Send money abroad as fast as a lightning bolt!  PayPal Introduces Xoom Send money abroad as fast as a lightning bolt!  Try our Xoom service and send money fast directly to bank accounts around the world.
Link Description  Money Go Xoom!  Money Go Xoom!  Xoom is a PayPal service.
Website Link  www.xoom.com  www.xoom.com  www.xoom.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 69  70  84
Like 29  422  14

Xoom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Xoom Top 1 ads got 29 likes. Xoom uses a sentence with the finishing touch title: “Fast Bank Deposits or Cash Pickup”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Xoom shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Xoom should continue to optimize the ad content.

3.Xoom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-01-2020-06-19  2020-04-01-2020-06-18  2020-05-05-2020-06-18
Landing Page Link  https://www.xoom.com/?_rt=bac-opn-fb-mt-rapp-brd-vid-en-EU-23844384689660783&languageCode=en&fbclid=IwAR1ddhAD67QOpJNj9OZuvLzVm-NZSsa_tLfJ0upVk8EwXEyt3lJo46H1qWQ  https://www.xoom.com/?_rt=bac-opn-fb-mt-rapp-brd-vid-en-EU-23844384783440783&languageCode=en   https://www.xoom.com/?_rt=bac-us-fb-mt-rapp-XSrt-T2M1-en-US-23844616729870783&languageCode=en

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Xoom are successful.

Xoom Creative Analysis: 

Xoom placed a Video ad in 2020-04-01-2020-06-19, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Xoom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Croatia,Greece...  Romania,Portugal,Bulgaria...  N/A
Language  Somali  Somali  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Xoom has the best conversion in Romania,Croatia,Greece..., and can advertise more in Romania,Croatia,Greece... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Xoom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-01-2020-06-19  2020-04-01-2020-06-18  2020-05-05-2020-06-18
During  80 days  79 days 45 days 
Like  29  422  14
Share  5  32  0
Comment  2  117  0

Advertising effectiveness is a direct manifestation of advertising. Xoom ‘s Top 1 ad received 29 likes, 5 shares, 2 comments in just 80 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Xoom, helping Xoom to grasp the ad data more clearly.