Top Ads on Xertica

Xertica Background Introduction:

Taking Latam to the next level

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Xertica has been advertising and marketing on Facebook for many years. And Xertica has placed 52 of ads on the Facebook platform in the last month. In the past few years,Xertica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Xertica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Xertica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Xertica.

BigSpy

1.Xertica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Xertica  Xertica  Xertica
Page Categories  Local Service  Local Service  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Xertica Marketing Objectives Analysis: 

Xertica has been operating in Local Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Xertica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Xertica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Salesforce - Fácil de personalizar y marcar para tu organización.  Salesforce - Mejor Servicio Al Cliente Salesforce - Mejora tu servicio al cliente. 
Ad Copy Text  Conecta a toda tu fuerza de trabajo móvil con actualizaciones instantáneas, conocimiento on-the-go...  ¡Obtén una solución de servicio al cliente más rápida, inteligente y flexible ahora! Service Cl...  ¡Obtén una solución de servicio al cliente más rápida, inteligente y flexible ahora! Service Cl...
Link Description  Con un solo CRM puedes gestionar de oportunidades de venta y progreso por vendedor, acceder a información de marketing y servicio al cliente desde un solo perfil, hacer seguimientos automáticos a oportunidades de ventas  Con un solo CRM puedes gestionar de oportunidades de venta y progreso por vendedor, acceder a información de marketing y servicio al cliente desde un solo perfil, hacer seguimientos automáticos a oportunidades de ventas  Con un solo CRM puedes gestionar de oportunidades de venta y progreso por vendedor, acceder a información de marketing y servicio al cliente desde un solo perfil, hacer seguimientos automáticos a oportunidades de ventas
Website Link  marketing.xertica.com  marketing.xertica.com  marketing.xertica.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 367  377  377
Like 16  5  35

Xertica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Xertica Top 1 ads got 16 likes. Xertica uses a sentence with the finishing touch title: “Salesforce - Fácil de personalizar y marcar para tu organización.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Xertica shared 367 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Xertica should continue to optimize the ad content.

3.Xertica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-20  2020-06-03-2020-06-17  2020-05-11-2020-06-16
Landing Page Link  https://marketing.xertica.com/salesforce-crm-para-industrias?utm_source=facebook&utm_medium=V2+-+Salesforce+-+Lookalikes+10%25&utm_campaign=SALESFORCE++-+facebook+-+Conversions+-+LATAM+-+Prospecting&utm_content=Ad+2B+-+Field+Service+Lighting+-+Copy&fbclid=IwAR0XEegQVA5Eq9VKz6Kl2_1XE-dT2s_KtrOpFNnfNhfEGtH-inwKa8Zxr1I  https://marketing.xertica.com/salesforce-crm-para-industrias?utm_source=facebook&utm_medium=1%25_FinancialServices_Salesforce_LookalikeSF+-+Nueva+landing+-+1%25&utm_campaign=SALESFORCE++-+facebook+-+Conversions+-+LATAM+-+Prospecting&utm_content=Ad+1B+-+Servicio+al+Cliente+-+Copy&fbclid=IwAR34PkVO2Hl2oFD4XkGnoUTkEE2RBWRCqFQFyl1Z7XvpkG1waG_Jd5qVI6c   https://marketing.xertica.com/salesforce-crm-para-industrias?utm_source=facebook&utm_medium=1%25_FinancialServices_Salesforce_LookalikeSF+-+Nueva+landing+-+1%25&utm_campaign=%5BConversions%5D+SALESFORCE+Prospecting+2020&utm_content=Ad+1+-+Servicio+al+Cliente&fbclid=IwAR0ObDOEu1LcpUOVKII4KaLGxsD81-YLKdAEej2_fw4jEvN6Pz00zRCPvaA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Xertica are successful.

Xertica Creative Analysis: 

Xertica placed a Image ad in 2020-06-03-2020-06-20, and got 16 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Xertica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Xertica has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Xertica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-03-2020-06-17  2020-05-11-2020-06-16
During  18 days  15 days 37 days 
Like  16  5  35
Share  4  3  6
Comment  1  0  16

Advertising effectiveness is a direct manifestation of advertising. Xertica ‘s Top 1 ad received 16 likes, 4 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Xertica, helping Xertica to grasp the ad data more clearly.