Top Ads on Xcel Energy

Xcel Energy Background Introduction:

Official Facebook page of Xcel Energy. A national wind energy leader since 2005. We deliver the energy that powers you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Xcel Energy has been advertising and marketing on Facebook for many years. And Xcel Energy has placed 93 of ads on the Facebook platform in the last month. In the past few years,Xcel Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Xcel Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Xcel Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Xcel Energy.

BigSpy

1.Xcel Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Xcel Energy  Xcel Energy  Xcel Energy
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Xcel Energy Marketing Objectives Analysis: 

Xcel Energy has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Xcel Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Xcel Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  Get started today Schedule a visit now. 
Ad Copy Text  Thanks to everyone who came out to support the 2019 Xcel Energy Holiday Lights Parade Float Competit...  We're teaming up with Google Assistant! Now, you can check your balance or pay your bill, just by as...  Our certified technicians will install energy-saving equipment now and recommend upgrades to help yo...
Link Description  Thanks to everyone who came out to support the 2019 Xcel Energy Holiday Lights Parade Float Competition in Fargo! Congrats to our first place winners, Fmballet! And a shout out to second place, Bell Bank & third place Vance Thompson Vision.  Try our Voice App  Save energy and money.
Website Link  www.facebook.com  bs.serving-sys.com  bs.serving-sys.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 241  105  125
Like 34  8  12

Xcel Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Xcel Energy Top 1 ads got 34 likes. Xcel Energy uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Xcel Energy shared 241 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Xcel Energy should continue to optimize the ad content.

3.Xcel Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-18-2019-12-20  2019-04-11-2019-06-25  2019-05-28-2019-05-28
Landing Page Link  https://www.facebook.com/XcelEnergyND/photos/a.440636646760/10156525562281761/?type=3  https://www.xcelenergy.com/voiceapp?utm_source=facebook&utm_medium=social&utm_campaign=mn_voiceapp_res   https://www.xcelenergystore.com/tools/home-energy-squad/overview?utm_source=facebook&utm_medium=social&utm_campaign=co_hes_res

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Xcel Energy are successful.

Xcel Energy Creative Analysis: 

Xcel Energy placed a Image ad in 2019-12-18-2019-12-20, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Xcel Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Xcel Energy has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Xcel Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-18-2019-12-20  2019-04-11-2019-06-25  2019-05-28-2019-05-28
During  3 days  76 days 1 days 
Like  34  8  12
Share  0  0  2
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Xcel Energy ‘s Top 1 ad received 34 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Xcel Energy, helping Xcel Energy to grasp the ad data more clearly.