Top Ads on Xbox ANZ

Xbox ANZ Background Introduction:

Welcome to the official page for Xbox Australia. Join us to get all the latest updates, announcements, events, and exclusive giveaways Xbox has to offer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Xbox ANZ has been advertising and marketing on Facebook for many years. And Xbox ANZ has placed 82 of ads on the Facebook platform in the last month. In the past few years,Xbox ANZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Xbox ANZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Xbox ANZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Xbox ANZ.

BigSpy

1.Xbox ANZ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Xbox ANZ  Xbox ANZ  Xbox ANZ
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Xbox ANZ Marketing Objectives Analysis: 

Xbox ANZ has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Xbox ANZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Xbox ANZ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Xbox Series X | Smart Delivery  Xbox All Access Sign up for Xbox Game Pass Ultimate 
Ad Copy Text  Full checklist on how to unlock all the great advantages of Smart Delivery. Step 1: Purchase your ...  ✔ Xbox One X console ✔ 24 months access to over 100 games ✔ Online multiplayer Get it all ...  Discover your next favourite game. And the next one. And the next one. Oh, and the next one.
Link Description  Play the Best Version Across Generations  Make joining the Xbox family easier than ever with Xbox All Access. Explore the bundle that’s right for you and access over 100 games. No upfront cost.  Get your first month for $1
Website Link  news.xbox.com  www.xbox.com  www.xbox.com
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 247  153  92
Like 548  29  86

Xbox ANZ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Xbox ANZ Top 1 ads got 548 likes. Xbox ANZ uses a sentence with the finishing touch title: “Xbox Series X | Smart Delivery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Xbox ANZ shared 247 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Xbox ANZ should continue to optimize the ad content.

3.Xbox ANZ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-15-2020-06-19  2020-06-14-2020-06-17  2020-06-10-2020-06-14
Landing Page Link  https://news.xbox.com/en-us/2020/06/15/what-is-smart-delivery-xbox-series-x/  https://www.xbox.com/en-NZ/xbox-all-access?ocid=IMG_XAA_Traffic_June_NZ&fbclid=IwAR1vOwfPHa61zZ_kj_LzWbLH--9yrJZcXY_Cz9g3m-S_iE4ge4PF_M_w-oo   https://www.xbox.com:443/en-US/xbox-game-pass?ocid=deals_unlocked_subscription_soc_omc_xbo_fb_video_

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Xbox ANZ are successful.

Xbox ANZ Creative Analysis: 

Xbox ANZ placed a Video ad in 2020-06-15-2020-06-19, and got 548 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Xbox ANZ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Xbox ANZ has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Xbox ANZ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-14-2020-06-17  2020-06-10-2020-06-14
During  5 days  4 days 5 days 
Like  548  29  86
Share  62  4  12
Comment  88  19  5

Advertising effectiveness is a direct manifestation of advertising. Xbox ANZ ‘s Top 1 ad received 548 likes, 62 shares, 88 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Xbox ANZ, helping Xbox ANZ to grasp the ad data more clearly.