Top Ads on XS Toys

XS Toys Background Introduction:

“XS Toys " - European toy store chain representing all world known brands.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

XS Toys has been advertising and marketing on Facebook for many years. And XS Toys has placed 36 of ads on the Facebook platform in the last month. In the past few years,XS Toys has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for XS Toys on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XS Toys. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XS Toys.


1.XS Toys Top 3 Ads Basic Understanding

   top1  top2  top3
Name  XS Toys  XS Toys  XS Toys
Page Categories  Toy Store  Toy Store  Costume Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  bigcommerce

XS Toys Marketing Objectives Analysis: 

XS Toys has been operating in Toy Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XS Toys best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.XS Toys Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  XS სათამაშოები (anvolge2015) on Pinterest  XS Toys Father's Day - Page 1 - Ltd 
Ad Copy Text  -  როგორ გავხადოთ ზაფხული უფრო მხიარული...  no setting
Link Description  See what XS სათამაშოები (anvolge2015) has discovered on Pinterest, the world's biggest collection of ideas.  როგორ გავხადოთ ზაფხული უფრო მხიარული "XS სათამაშოების" ქსელი თავის ერთგულ მომხმარებელს სთავაზობს საზაფხულო კოლექციას! #ჩვენთანუკეთესია ✌️  N/A
Website Link
Text Word Count 383  371  0
Like 32  118  0

XS Toys Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. XS Toys Top 1 ads got 32 likes. XS Toys uses a sentence with the finishing touch title: “XS სათამაშოები (anvolge2015) on Pinterest”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. XS Toys shared 383 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XS Toys should continue to optimize the ad content.

3.XS Toys Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-17-2020-06-18  2020-06-14-2020-06-18  2020-06-10-2020-06-15
Landing Page Link'sDay-FB&utm_campaign=Gifts-Carousel

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XS Toys are successful.

XS Toys Creative Analysis: 

XS Toys placed a Image ad in 2020-06-17-2020-06-18, and got 32 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.XS Toys Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia  Georgia  United Kingdom
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

XS Toys has the best conversion in Georgia, and can advertise more in Georgia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.XS Toys Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-14-2020-06-18  2020-06-10-2020-06-15
During  2 days  5 days 6 days 
Like  32  118  0
Share  0  5  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. XS Toys ‘s Top 1 ad received 32 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XS Toys, helping XS Toys to grasp the ad data more clearly.