Top Ads on XP Investimentos

XP Investimentos Background Introduction:

Uma das maiores instituições financeiras do Brasil. Para mais informações ou reclamações: SAC: 0800 77 20202 Se não estiver satisfeito: Ouvidoria: 0800 722 3710

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

XP Investimentos has been advertising and marketing on Facebook for many years. And XP Investimentos has placed 393 of ads on the Facebook platform in the last month. In the past few years,XP Investimentos has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for XP Investimentos on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for XP Investimentos. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from XP Investimentos.

BigSpy

1.XP Investimentos Top 3 Ads Basic Understanding

   top1  top2  top3
Name  XP Investimentos  XP Investimentos  XP Investimentos
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

XP Investimentos Marketing Objectives Analysis: 

XP Investimentos has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. XP Investimentos best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.XP Investimentos Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Comece agora  Fundos Imobiliários XP. Seja um Assessor 
Ad Copy Text  Com a Selic a 2,25%, ter mais espaço para a Renda Variável na carteira é muito importante.  Com os Fundos Imobiliários, você recebe rendimentos isentos de imposto de renda. Invista com taxa ...  -
Link Description  Abra a sua conta  Invista em FII com taxa zero  Com o suporte da XP
Website Link  lp.xpi.com.br  cadastro.xpi.com.br  www.xpi.com.br
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 93  111  168
Like 4  1845  70

XP Investimentos Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. XP Investimentos Top 1 ads got 4 likes. XP Investimentos uses a sentence with the finishing touch title: “Comece agora”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. XP Investimentos shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. XP Investimentos should continue to optimize the ad content.

3.XP Investimentos Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-18  2020-05-07-2020-06-18  2020-05-07-2020-06-18
Landing Page Link  https://lp.xpi.com.br/invista-em-acoes  https://cadastro.xpi.com.br/?utm_source=facebook&utm_medium=cpc&utm_campaign=aquisicao_xp_gxp_202003_lwer_teste_habilitacao_maior-valor_nac&utm_content=qualificada_no_na&utm_term=motion_8s_fiis_na_seguranca_cadastro_202004&fbclid=IwAR3ecpwI5hv688q7xnOHukzpEVOyL2z1I8y9EEDalSQ-cen0UVgTnQB1-AI   https://www.xpi.com.br/seja-um-assessor/?utm_source=facebook&utm_medium=cpc&utm_campaign=FCBK_Geoloc_Maxcov&utm_content=Bras%C3%ADlia-DistritoFederal-Homem&utm_term=motion_Bras%C3%ADlia-DistritoFederal-Homem&fbclid=IwAR2zRIlGTXut09vdveQc5KUTyv4BmWel_WFYZFleuvssFEWA1XXUNI6xf_c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by XP Investimentos are successful.

XP Investimentos Creative Analysis: 

XP Investimentos placed a Video ad in 2020-06-18-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.XP Investimentos Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

XP Investimentos has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.XP Investimentos Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-07-2020-06-18  2020-05-07-2020-06-18
During  1 days  43 days 43 days 
Like  4  1845  70
Share  0  66  6
Comment  0  51  4

Advertising effectiveness is a direct manifestation of advertising. XP Investimentos ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for XP Investimentos, helping XP Investimentos to grasp the ad data more clearly.